How to Identify Product Qualified Leads for Sales

Marie Gassée, Head of GTM at Column, on how her team identifies and relays product-qualified leads (PQLs) to their sales team.

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How to Identify Product Qualified Leads for Sales

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Episode Summary

Marie Gassée, Head of GTM at Column, on how her team identifies and relays product-qualified leads (PQLs) to their sales team.

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