Find content quickly.
Share it with customers.
Track engagement.
Dock’s content management system makes it easy to organize sales, marketing, and customer success assets.
Organize content for your team and your customers
Help your revenue teams find the content they need
Most enablement content sits unused on Google Drive folders, company wikis, or clunky enablement tools.
Dock’s content library organizes your customer-facing content so your team can actually find it.
Boards & Tags. Neatly categorize your assets into a two-level hierarchy of boards and tags.
Powerful search. Dock’s search bar makes it easy for reps to find the asset they’re looking for.
Bulk asset uploading. Upload all your assets in minutes using our bulk uploader or Google Drive.
Keep assets up to date. Replace old assets with newer versions — without needing to update a single link.
Before we had Dock, we used a homegrown solution to share information with customers.
Dock allows me to easily share content, slide decks, tranining materials, mutual action plans, and more with customers. Dock is a life saver!
“
Share the right content with customers at the right time
Your customers shouldn’t have to deal with file permission issues, messy folders, and lost email attachments.
Dock lets you easily share content with customers from one trackable link.
Share assets with one click. Unlike other enablement tools, Dock makes sharing an asset with a customer as easy as copying a link.
Deliver content in workspaces. Embed assets in a Dock workspace to organize content for each moment of the customer lifecycle.
Templatize how content is shared. Control what content reps put in front of customers by giving them templated workspaces.
Push new content at scale. Synced workspace sections let you push new content updates to all your customers at once.
Track content performance with asset-level analytics.
Uncover how customers engage with your content during sales, onboarding, and beyond.
Discover which assets are ignored, which customers have gone cold, and which assets impact deals.
Views and downloads. Track views and downloads of all your images, links, PDFs, and videos.
PDF engagement. Track time spent per page and drop off per page to see where people are falling off.
Video analytics. Track video views and average watch time per video.
Content usage analytics. Track which content is most shared, most viewed, or most neglected.
Revenue impact. Connect Dock to HubSpot or Salesforce to track each asset’s impact on closed won revenue.
“I've been using Dock for a few months and have been really impressed by how much easier it's made sharing info with clients.
It's been really easy to build out a library of templates with content for each step of our processes in sales and onboarding.
I love that I can see which pieces of content are being clicked and by who, so I know who is engaged and who needs a bit of a nudge”
Senior Technical Implementation Manager, Vimeo
“Dock’s been a game changer for me. I can track engagement into the content which is a great indication of the deal health. Loving it so far!”
Enterprise Account Executive, Lattice
“After I demo or have a call with a prospect, it isn't easy to send them all the relevant information and know if they're engaging with the email and the content I send. With Dock, I can see when they're engaging with it, and the customization is fantastic.”
Enterprise Account Executive, Nectar
Track how Sales & Success are using content.
Learn which content is most popular with sales and success reps, and uncover which assets are being neglected.
Activity feed. Track who’s sharing assets and which stakeholders are viewing them.
Related workspaces. See every workspace where the asset is shared.
Company & rep-level analytics. Roll up asset-level analytics by individual reps, or company-wide.
Google Drive
Import assets directly from Google Drive, and resync your assets whenever you make an update.
YouTube, Wistia, and Vimeo
Embed and import videos from your favorite platforms. Or self-host directly in Dock.
HubSpot and Salesforce
Connect Dock to your CRM to connect engagement activities to contacts and deals.
Frequently asked questions
Need more information? Contact our sales team →
What is a sales content management system?
Sales content management is all about collecting and organizing your best content and ensuring it is readily available when your revenue teams (and your customers) need it most.
A sales content management system helps you:
• Organize your sales enablement content for each stage of the buyer journey
• Make your content discoverable to your revenue-facing teams
• Keep your content up-to-date over time
What is the value of using Dock’s content management software?
Dock’s content management software helps revenue teams with:
• Internal discoverability: Keep all your sales content easily accessible from a single, centralized location, thanks to easy-to-navigate boards and collections
• Consistency: Maintain quality control by ensuring all sales have easy access to the same high-quality content, helping to standardize your sales processes
• Alignment: Create a solid link between your product marketing and sales teams. Dock’s centralized management system makes it easy to roll out new content, or update existing content in real time
• Buyer Enablement: Empower your buyers to make decisions for themselves. Get the best, most persuasive sales content into the hands of your buyer champion so they keep your deal moving forward
Dock’s cloud-based platform makes it easy for your team to optimize and streamline their workflows and create a dynamic and engaging buyer journey and content experiences.
How does Dock’s content management platform enable buyers?
80% of a buyer's decision-making process takes place behind closed doors—before they ever contact a sales representative. Modern buying teams much prefer to complete their own independent research and come to the sales team once they are thoroughly informed about the product or service.
Sales teams need to appeal to this preference by enabling buyers with thorough documentation, case studies, webinars, and other relevant content they can review on their own time.
Dock's content management software is designed to provide buyers with these kinds of resources in a well-organized and easily searchable format that they can consume and share easily as needed. Customer or product teams can easily curate the best sales collateral to display to customers.
How does sales content management software enable your salespeople?
Dock's content management software is a powerful tool for sales teams of 10-100 people.
For sales reps, the ability to produce a persuasive piece of content at just the right moment of the customer journey is invaluable. A well-organized content management system makes this easy while also helping to standardize processes across the sales organization, allowing new sales reps to be as effective as their more seasoned colleagues.
Who can upload and manage assets to Dock’s sales content management system?
Within Dock’s content library, only admins and super admins have the ability to upload content, tag collections or create boards. Updates to user permissions can be made through the settings menu.
How are assets organized in Dock’s content library?
Dock’s content library uses a two-level structure: boards and collections. Boards organize a number of collections and collections are tags used to organize different assets that share a certain theme or usage.
Can I upload assets from Google Drive?
Yes. Connecting a Google Drive account is a quick and efficient way to add new assets to your Dock content library.
Google Drive appears as an option when you upload new content to a collection. When using this option for the first time, you’ll be prompted to log in to your Google account. Once you’ve done this, Google Drive will appear as one of the tabbed options.
You can also automatically resync individual pieces of content, to pull the latest version from your Google Drive.
Can I share assets from my Dock content library with clients?
Yes. You can share assets from a number of different locations in your content library where you see the Share button, including:
• From the asset page
• From the search bar
• From the Collection page
When you click the Share button, you’ll have two options to share the asset: by entering your contacts email address, or by copying a unique link. When you enter a contact’s email address, they receive an email notification with a link to the shared asset.
Either way, when your contact accesses the asset, they’ll be prompted to enter their email the first time they view that asset.
Can I track when assets from my content library have been viewed or shared?
Yes. Dock provides useful analytics data for all its assets and workspaces. All asset types provide information on two basic metrics:
- Views: number of times a piece of content has been viewed externally
- Shares: number of times a piece of content has been shared by internal teams
Additionally, for multi-page PDFs, Dock tracks the number of pages viewed and the number of drop-offs per page. For videos, Dock tracks the average watch time for each video.
What types of assets can be uploaded to my Dock content library?
Dock supports 4 different asset types for importing into its content library:
1. Images (PNGs and JPEGs)
2. PDFs
3. Videos (self-hosted or third-party videos)
4. Links
Content can either be uploaded from your device or imported from a Google Drive account.
What integrations are available?
You can connect Dock directly to Google Drive to keep your content library synced and up to date.
You can also connect Dock's content analytics data with Salesforce or Hubspot to get additional buying signals for your lead scoring.
How does a sales portal empower buyer champions?
A buyer champion is an employee of your target organization that you can leverage to get buy-in from the financial decision-makers within a company. The key to successfully empowering a buyer champion is making sure they have access to correct information they can then relay to decision-makers. A sales portal makes it easy to provide the necessary information to make a purchase decision in a highly engaging and customizable presentation, all shareable from a single link.
Does Dock sales content management platform have messaging features?
Yes. Dock workspaces have built-in messaging functionality that allow your Sales or Customer teams to communicate with customers alongside your marketing content or pricing info. Dock’s messaging software can even send notifications through the native Slack integration.
What's the best way to get started with Dock?
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