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How to build proactive sales enablement programs with Lish Barber

How to build proactive sales enablement programs with Lish Barber

Lish shares her take on the best way to build an enablement function that sales teams will genuinely appreciate (not just put up with!).

Latest videos

The RevOps Evangelist: Don Otvos on Yammer, SalesLoft, LeanData & Chili Piper

When Should Startups Invest in a Data Warehouse?

The Best Part of Growing a Scrappy Startup

When to Use Product-Led Growth vs. Sales

Grow & tell

How to build proactive sales enablement programs with Lish Barber

How Ben Braverman led sales from 0 to $2 billion at Flexport

Notion’s Community-Led Growth Playbook with Camille Ricketts

How Dini Mehta Led Sales at Lattice from $3M to $100M

How to Sell to a Skeptical ICP

How enablement is like a business inside a business

How to Run a Successful User Conference

How LinkedIn Built Their Talent Marketplace

Sales

Buyer Enablement Guide: To sell more, make it easier to buy

Sales Collaboration Guide: Create cross-team alignment

What is a Digital Sales Room? A guide for sales leaders

Why every product-led growth company eventually needs sales

Inside Airbase's Early Sales Team

Yelp's Secret to a Strong Sales Culture

Chris Orlob's Unconventional Path to Gong: From Competitor to Executive

Why Transparency in Sales Works with Difficult ICPs

Customer Success

Quarterly Business Reviews: QBR Tips, Template & Agenda

Enterprise Customer Onboarding: A guide for scale-ups

Asynchronous Customer Onboarding: A guide for CS leaders

Time to Value Guide: 11 proven strategies to shorten TTV

Why Small Customers are the Hardest Customers

Why Onboarding has to Deliver Value Quickly

How to Make Customer Success More Proactive

Is It Time To Hire A Customer Success Team?

Marketing

Product Marketing Metrics: 23 must-know KPIs for SaaS Startups

B2B Sales Enablement Guide: Why it's more than just content

The Product Marketer’s Guide to Sales Enablement

Product Marketing for B2B SaaS: A Foundational Guide

How to Turn Developers into Brand Evangelists

Why B2B Needs Real Branding

How LinkedIn Built Their Talent Marketplace

How Chris Orlob grew Gong to $200M (after they crushed his startup)

All

8 Seismic Alternatives & Competitors to Consider in 2025

Customer Lifecycle Management: A Guide for Revenue Teams

8 must-haves for your customer success plan [+ templates]

SaaS Onboarding Software: 16 tools for onboarding clients

Happy Paths: How to design the ideal B2B buying process

The 23 Types of Sales Collateral Every Team Needs (+ Examples)

Sales POC Playbook: How to run a sales pilot (+free template)

The Complete Client Onboarding Checklist (+Free Template)

How Spotnana’s lean sales team increased win rate by 20% with Dock

Who Owns Sales Enablement? (It depends on your stage)

What is Sales Enablement? A modern playbook for GTM teams

Sales Enablement Software Guide: 14 Tools Compared (2025)

How to build proactive sales enablement programs with Lish Barber

Best AI Tools for Sales: 7 platforms sales leaders can’t ignore

Best Client Portal Software: 11 Best Tools Compared

26 Must-Read B2B Newsletters You'll Actually Want in Your Inbox

How Ben Braverman led sales from 0 to $2 billion at Flexport

Notion’s Community-Led Growth Playbook with Camille Ricketts

Phased Implementation: A Better Way to Onboard SaaS Clients

10 Best Sales Content Management Systems Compared (2025)

AI for Customer Success: 7 tools that actually deliver value

Mutual Action Plans 101: Tips, Tools, and Templates

How Dini Mehta Led Sales at Lattice from $3M to $100M

AI for Customer Onboarding: 6 real ways teams are using it

Highspot vs. Seismic vs. Showpad vs. Dock (2025 Comparison)

The Future of Sales Enablement: 7 trends to watch in 2025

Presales Enablement Guide: Must-have tools, tactics & assets

What is GTM Enablement? A guide for revenue leaders

The Customer Proof of Concept Playbook (+free POC template)

Quarterly Business Reviews: QBR Tips, Template & Agenda

Onboard Customers Faster: 6 ways to speed up client onboarding

5 Keys to a Successful Sales Enablement Content Strategy

How to Automate Client Onboarding: 6 automation tips for CS

Create Sales Messaging that Sticks: Examples & frameworks

How to Hire Sales Reps: Sales leaders share their best hiring tips

Write a Proposal Executive Summary: Templates & Examples

Executive Business Reviews: EBR tips, agenda & template

Client Stakeholder Management: How to create alignment

Sales & Marketing Alignment: 5 collaboration best practices

Buyer Enablement Guide: To sell more, make it easier to buy

High-Touch Customer Onboarding Guide: 7 tips for scaling

How August sells to multiple buyer personas with Dock

Consensus Sales: 9 tips for building buying consensus

Customer Success Operations Playbook: Tips & tools for CS Ops

The One-Call Close: A guide to transactional sales

How to write a winning RFQ response (template + examples)

What is Revenue Enablement? The new key to B2B growth

10 Hidden Sales Enablement Challenges Hurting Your Team

Enterprise SaaS Sales: 7 tips for closing complex deals

How Robin sped up customer implementations with Dock

7 High-Impact Use Cases for AI in Sales Enablement

How to Create a Culture of Sales Accountability

The Perfect Client Onboarding Questionnaire (examples & tools)

The Blueprint for a Winning Customer Success Kickoff Call

How to Calculate Renewal Rates: 7 metrics you should know

Best Presales Software: 7 tools every presales team needs

The 9 Best Digital Sales Room Software Compared (2025)

White-Glove Client Onboarding Guide: 5 ways to scale your process

Buyer Intent Data: The new tool for spotting in-market buyers

Sales Forecasting Software: 5 tools for accurate forecasts

Win over CFOs with this sales business case (free template)

SaaS Change Management: A guide for CS teams (+ examples)

3 ways to improve your team’s sales performance

5 types of B2B decision makers (& how to sell to each one)

Enterprise Customer Onboarding: A guide for scale-ups

How to identify churn risk (and save at-risk customers)

Startup Sales: A guide for founders and first sales hires

10 Strategies to Shorten a Long Sales Cycle

19 Sales Enablement metrics & KPIs to measure performance

Presales Best Practices: Tips & tools for the presales process

Team Selling: The new collaborative approach to closing deals

Sales Leadership Advice: 17 tips from top sales leaders

Sales ICP: How to build & use your ideal customer profile

How Two Front's founder achieved 30% MoM growth with Dock

The 6 Types of B2B Buyers (and how to sell to them)

Deal Management Guide: 7 tips for managing deals at scale

The Land & Expand Sales Strategy: Close now, win later

Volume Pricing Guide: Examples, tools & tips

What to include in a client onboarding form (+free template)

6 ways to speed up value realization for your customers

Sales Readiness Guide: Tips & tools for onboarding reps

How to choose the right go-to-market motions (+examples)

Founder-Led Sales Guide: 7 sales tips for early-stage founders

How to build a better sales close plan [+free template]

How to nail the Sales-to-Customer-Success handoff

Sales Optimization: 11 best practical tips for selling faster

What is sales account mapping? Tools & tips for getting it right

How to calculate (and improve) your sales win rate

How Marqii shortens sales cycles & multithreads deals with Dock

How to simplify the Quote-to-Cash process for sales reps

Tiered Pricing Model: Examples, tools & implementation tips

How Assistantly saves 5 hours of customer follow-up with Dock

What is sales effectiveness? (and 8 ways to improve it)

Sales Portals: Software guide & best practices

Selling to Buying Committees: How to win over buying teams

Customer Success Team Structures: 3 org chart examples

How to build a scalable sales proposal management process

Account-Based Sales: Tips & tools for scaling ABS

How to sell to technical buyers, developers, and engineers

Sales & Customer Success Alignment: A collaboration guide

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