Sales Enablement Software Guide: 14 Tools Compared (2025)

While building Dock, I’ve had to intensely study the sales enablement software market.

This is partly because we need to understand how to position our tool in the market, but also because I’m building out our own tech stack as I lead sales at Dock.

This is fun for me because I’m a huge product marketing nerd. I led marketing at Lattice before founding Dock, and I love thinking about how all the tools piece together and build off each other.

Here’s what I’ve learned:

Sellers only have a tiny window to connect with and influence buyers. To create meaningful interactions that convert, sales teams need enablement tools that: 

• Help them get the most out of their limited time with prospects and customers. 
• Create a strong, memorable first impression. 
• Fit the modern buyer-controlled sales environment. 

With more companies recognizing revenue as a shared responsibility between sales, marketing, and customer success, the legacy sales-in-a-silo enablement tools that prioritize old-school selling tactics just don’t work. 

In this guide, I’ll walk through how to think about sales enablement software, how it fits into the rest of your sales tool stack, what features and functionality to look for, and provide recommendations for our favorite tools. 

‍👋 Quick heads up: We won’t be covering CRMs in this post. They’re a critical part of any sales tech stack, but we’re assuming you already have one. But keep CRM integration in mind as you do your research! 

What to look for in sales enablement software

Sales enablement software is about as broad a software category as you can get. It includes everything from seller training tools to SaaS cold-call dialers and dashboards. 

The four big functionalities of sales enablement platforms are: 

1. Content management: Used for creating, organizing, and sharing assets internally and/or externally.
2. Learning management: Used for onboarding, training, and coaching reps and/or customers. 
3. Sales intelligence: Used for collecting and analyzing insights and metrics to improve processes and decision-making. 
4. Sales deal rooms: Used for collaborating and connecting with customers more efficiently. 

Some tools will focus on just one area. Others will try to cover them all. While there are a lot of great tools that try to be all-in-one enablement platforms, more doesn’t always mean better. Picking and choosing specialized tools that only give you the features you need can usually get you better bottom-line results (and avoid annoying bloat). 

The key to finding the right enablement tool for your sales team is understanding what core features you need and how they will help you boost team performance. 

For Lish Barber, Director of Enablement at Sigma Computing, her three core enablement tools for building a proactive, scalable sales program are conversational intelligence, an LMS, and a CMS. 

Here’s how to approach each major functionality to see how it fits with your sales enablement strategy.

Content management

What it is: A centralized content repository to help reps find, use, and share the right sales resources (like case studies, PDFs, and decks) at the right time. 

Key features for sales enablement:

• Cross-team collaboration: A single content management system (CMS) to manage sales and marketing content across your entire revenue team prevents assets from being siloed and becoming outdated, and help support the entire buyer’s journey. 
• Easy-to-use content creators and editors. Native content builders equip anyone with the ability to create brand-worthy assets. Templates, synced assets, and in-app version control keep content up-to-date and relevant. 
• Content organization and discoverability. Multi-level categorization, smart search, and contextual or AI-based recommendations get the right assets into reps' hands quickly. 
• Content engagement analytics: Track how customers and users are engaging with assets to identify content gaps and more accurately predict deal health and sales forecasts. 
• Customizable permission settings: Control who can access what content and when so you can use one platform for both internal and external content. 

Who needs it:

• Revenue teams that are quickly outgrowing file-sharing platforms and DIY company wikis. 
• Enterprise-level teams with large, complex product portfolios. 
• Sales teams with high-volume, high-touch sales strategies and processes. 
• Companies in highly regulated industries that need strict version controls and permission settings. 

Who doesn’t: 

• Companies already using a non-sales CMS that aren’t interested in switching. 
• Teams with short, low-volume, transactional sales cycles. 

Learning management 

What it is: A designated platform for delivering onboarding, training, and coaching materials to sales teams and customers. 

Key features for sales enablement: 

• Module templates and repeatable training: Maintain rep consistency by delivering the same training materials to all team members. 
• Certifications: Allow sales reps to level up their skills with unique certifications and learning credentials. 
• Microlearning and gamification: Build small learning opportunities into day-to-day activities to encourage learning and support best practices. 
• CMS integration or native capabilities: Keep sales education materials organized, accessible, and updated. 

Who needs it: 

• Large enterprise teams with the manpower to maintain a sales-specific LMS. 
• Teams in highly regulated industries with frequent, ongoing training and auditing needs. 

Who doesn’t: 

• Companies already using a company-wide LMS. 
• Teams that can deliver sales-training needs via lightweight internal playbooks or contextual in-app support. 

Sales Intelligence 

What it is: Tools that help collect, consolidate, and analyze sales-related data to improve win rates. Typically broken down into two categories: 

• Conversational intelligence: Used to record and analyze conversations between sales reps and prospects to identify keywords, objections, or trends that can help predict or control deal outcomes. 
• Revenue intelligence: Used to track customer, team, or rep activity to help increase the accuracy of pipeline health and revenue forecasts.

Key features for sales enablement: 

• Integrations: Intelligence tools need to pull from multiple sources of customer data, like your CRM. 
• Real-time insights: Work from up-to-date, accurate data to make in-the-moment decisions. 
• AI-powered signals: AI makes it easier to identify trends and predict user behaviors. 
• Workflow automation: Boost sales productivity with built-in tools to automate mundane tasks and repeatable processes. 

Who needs it: 

• B2B sales teams that have long, complex deal cycles. 
• Sales professionals that rely on outbound sales and account-based marketing. 
• Teams that want to use real buyer data to support marketing and customer support efforts. 

Who doesn’t: 

• Teams with high-volume, low-touch sales processes. 
• Teams with a steady inbound-first sales pipeline.

Sales rooms

What it is: A buyer-facing, personalized, private online workspace for buyers and salespeople to connect throughout the entire buyer’s journey. 

Key features for sales enablement:

• Native CMS or CMS integration: A built-in CMS makes finding and sharing the right content via your sales rooms more efficient.
• Templates: Standardize and create repeatable workspaces to get new rooms up and running in minutes. 
• Content engagement tracking: See how, when, and for how long customers are interacting with your content.
• In-app messaging: Keep all customer conversations in one place with embedded messaging. 
• Mutual action plans: Outline steps, deadlines, and responsibilities to keep everyone on track.
• Order forms, price quotes, and contracts: Managing deal-related documents directly within your sales room makes staying organized easier. 

Who needs it: 

• Teams looking to enable both buyers and sellers in a single tool. 
• B2B sales teams where multiple stakeholders are involved in the decision-making process. 
• Moderately sized teams that want sales support without a big LMS implementation. 

Who doesn’t: 

• SMBs with quick deal closures or transactional sales cycles. 

Other key considerations: 

Here are some other features and functionalities to consider when looking for sales enablement software: 

• Revenue enablement: How does the platform support beyond just your sales team? What features are available for your marketing or customer support teams?
• Buyer enablement: Does the software make it easier for buyers to research, test, and/or purchase products or services? What external-facing features are available and how do they fit with your sales process?
• Integrations: Does the tool integrate with your existing tech stack? How does it fit with the tools you’re already using? Can you avoid repeating functionality you already have? 
• Analytics: What does the software track or monitor? What sales analytics gaps does it leave? 
• AI: How is AI built into the platform? Is it helpful, or is it just a flashy feature? How does the AI support your sellers or buyers?

Whether you’re looking for one tool to do it all or you’re ready to DIY your stack, here are our favorite enablement platforms for sales and go-to-market teams. 

1. Dock 

G2 Rating: 4.9/5 stars

What it is: A modern revenue enablement platform that helps sales, marketing, and customer success work together—through shared buyer-facing workspaces backed by a robust content management platform.

Why you’ll love it: 

Most sales enablement platforms were built for a world where sellers controlled the process. Dock was built for the way people actually buy today. 

Sellers get tools they need to quickly deliver personalized, engaging customer workspaces so they’re able to get more out of their limited time with buyers. 

Instead of cramming links and attachments into emails, reps use Dock to create personalized, trackable sales rooms that walk buyers through the deal—from first call to signed contract to onboarding.

Compared to legacy systems that are purely internal-facing, Dock gives you a better way to enable your deal champions, who do the majority of the internal selling. Your buyers get a consolidated, detailed look at all your deal info. They can review relevant content, test demos, and walk through proposals on their own time — and easily share it with key decision-makers when the time is right. 

Dock is built to remove the friction typically found in legacy sales enablement tools so that salespeople can act fast. By centralizing assets, messaging, and guidance into templated sales rooms and playbooks, Dock helps teams deliver a consistent buyer experience.

Nectar’s Director of Sales, Andrew Hollis, says Dock helps them reinforce the right positioning, messaging, and follow-up process at scale across their entire team—whether the rep is in week one or year three.

And internal-facing docs (like playbooks and sales scripts) are all in the same place. Sellers don’t need to switch between tools to find relevant information or tips on how to boost sales performance. 

And when a deal closes, your Dock workspace transitions into a client portal for easy customer relationship management. 

Here are a few key features for sales enablement: 

• Customized digital sales rooms: Easily personalize sales rooms to match unique customer needs with flexible templates and auto-populated customer fields.
• Mutual action plans: Prevent deals from slipping through the cracks by keeping everyone on the same page. Assign tasks, send reminders, and collect files all from one place. 
• Internal playbooks: Create internal-only spaces to deliver learning and training content to sales reps, preventing you from needing an extra LMS. 
• Customer engagement tracking: Keep an eye on stakeholder activity to see who is accessing your sales room and when. Get a better feel for sales readiness and what deals are prepared to buy.
• Native CMS: Organize all your GTM team content with a built-in CMS. PDFs, videos, links, images, and more are all easily searchable in your content library. 
• Content boards and tags: Make relevant content easily accessible with a two-level hierarchy. 
• Synced asset updates: Push content updates without needing to change a single link to keep all your assets up to date, regardless of where it lives. 
• Built-in pricing quotes and order forms. Simplify the sales order form and quote generation process with pre-defined deal terms and products. It even all syncs back to your CRM. 
• AI assistant: Generate meeting recaps, customer success plans, checklists, and more using the built-in Dock AI widget.
• Customer engagement tools: Built-in messaging, video features, and Slack integration for more efficient communication with new leads and customers. 

Who it’s for: Sales teams looking for a more lightweight sales enablement tool that will help close deals in less time and/or revenue teams that want more sales room features than they can get with a legacy tool add-on. 

2. Seismic

G2 Rating: 4.7/5 stars

What it is: A traditional enterprise-grade enablement tool for customer-facing teams.

Why you’ll love it: 

Seismic is a tool that does a lot of things and does them pretty well. It’s a high-investment, high-reward platform that delivers all the bells and whistles a global sales team would need (and then some). 

Some of the top features include:

• Integration with popular CRMs and 150+ tools
• In-app sales training, coaching, and guidance 
• Content engagement analytics 
• Sales playbooks and digital sales rooms

Who it’s for: Large, global sales managers who want to consolidate their tech stack and are willing to deal with some more basic features (like deal rooms). 

3. HighSpot 

G2 rating: 4.7/5 stars

What it is: A natively built, content-first enterprise sales enablement tool with training and coaching added on.

Why you’ll love it:

HighSpot doesn’t overcomplicate sales enablement. It offers content, guidance, engagement, and training, but doesn’t have the same amount of bloat that other enterprise tools come with. The fact that it’s natively built also means integrations and connections work like they should. 

Key features include: 

• Conversation intelligence
• 100+ integrations, including Salesforce, Microsoft, and LinkedIn 
• AI-powered content search

Who it’s for: Enterprise teams focused on internal content management and sales team training. 

4. Showpad

G2 rating: 4.6/5 stars

What it is: An EU-based sales enablement tool with a great UX. 

Why you’ll love it: Showpad is a sales CMS and LMS that prioritizes ease of use and a clean interface. It has an intuitive interface that makes finding and sharing resources easy. 

Other notable features include: 

• Interactive content features and customer experiences 
• 65+ integrations and an open API 
• Full browser functionality and in-app “offline mode” 
• EU data compliance standards

Who it’s for: Mid-side to enterprise teams in highly regulated industries or who want a more streamlined platform (and are able to build their own API connections). 

:::callout [💙 Read our full Dock vs. other sales enablement tool breakdown], [Check out our guide comparing Dock against Seismic, HighSpot, and Showpad. ]:::

And 10 other sales enablement point solutions

Outside of the biggest players in sales enablement, there’s a whole ecosystem of other tools designed to tackle specific pain points—like training, knowledge management, or competitive intel.

Here are a few specialized solutions worth considering to round out your sales enablement tech stack.

5. Gong

G2 rating: 4.8/5 stars

What it is: An AI-powered revenue intelligence platform to centralize your go-to-market workflows.

Why you’ll love it: 

Gong uses AI to help take the guesswork out of why some deals close and others don’t. Optimize your processes, create repeatable workflows, and support reps and sales teams end-to-end with data-driven performance management. 

Other key features:

• Sales forecasting and revenue predictions 
• Conversational intelligence
• Cross-team functionality for customer success and marketing teams

Who it’s for: Mid-to-large sales teams that rely on data-driven strategies.

6. WorkRamp 

G2 Rating: 4.4/5 stars 

What it is: A popular LMS for both internal and external groups.

Why you’ll love it:

WorkRamp is an all-in-one learning management tool for all employee and customer education needs. It keeps your sales training materials from getting trapped in a silo and streamlines customer onboarding all in one place. 

Other key features: 

• Native content editor
• Prebuilt content library and content templates
• In-app communities to allow customers to connect

Who it’s for: Learning-first teams that want to centralize and consolidate their content and education workflows. 

7. Guru

G2 Rating: 4.7/5 stars

What it is: An AI-powered enterprise search, intranet, and wiki tool that works with the apps and sales software you already use.

Why you’ll love it:

Guru is a knowledge management tool that enables teams to search your entire library of information from a single place. Reps can quickly find answers, gather assets, or pull critical deal-related information without having to switch apps or dig through scattered files. 

Other key features: 

• Smart, contextual content recommendations
• Semantic search
• In-app private ChatGPT model 

Who it’s for: Teams that are happy with their current content management and organization systems, but need a better way for reps to find what they need.

8. Docebo

G2 Rating: 4.3/5 stars

What it is: A traditional LMS known for its user-friendly interface. 

Why you’ll love it: 

Docebo is your typical learning management system. It offers on-demand training programs, content management, and virtual sales coaching to help improve sales effectiveness. 

Other key features: 

• AI-based content creation 
• Learning insights 
• Native Salesforce integration

Who should use it: Teams that want a learning-only sales enablement tool that will scale with them. 

9. Allego 

G2 Rating: 4.6/5 stars  

What it is: 

A sales enablement and training platform that prioritizes internal, peer-to-peer collaboration. 

Why you’ll love it: 

Unlike some other tools on this list, Allego isn’t a CMS with extra features tacked on. It has a strong training and coaching component with two-way communication to collect and deliver rep feedback and guidance. 

Other features include: 

• Digital sales rooms
• Internal and external video messaging capabilities 
• AI-powered coaching tools 

Who should use it: Sales leaders who want a comprehensive sales enablement tool with a training-first approach.

10. GetAccept

G2 Rating: 4.6/5 stars

What it is: A real-time prospect engagement platform and digital sales room to help close deals faster. 

Why you’ll love it:

GetAccept covers the sales process end-to-end. It helps create, send, and finalize proposals and contracts, and integrates directly with your CRM to keep contact details organized and easily accessible. 

Other key features: 

• Mutual action plans 
• Sales content management 
• CPQ software 

Who should use it: Teams that want to streamline deal processes and create more interactive sales experiences, but aren’t looking for a long-term client collaboration tool. 

11. Klue 

G2 Rating: 4.8/5 stars

What it is: 

A competitive intelligence platform for collecting insights and building sales battle cards.

Why you’ll love it: 

Klue helps consolidate competitive intel so that it’s actually useful for reps. It pulls data from multiple sources and apps, so your team has a more complete picture of how your products and services compare to what else is out there. 

Other key features: 

• Automatic battle card updates
• Integration with CRMs and other sales enablement tools 
• Internal collaboration and sharing across teams 

Who should use it: Teams in hyper-competitive markets that need quick, easy access to deal-closing data and information. 

12. Chorus 

G2 Rating: 4.5/5 stars

What it is: A conversation intelligence tool that’s a part of the ZoomInfo platform. 

Why you’ll love it: 

Chorus uses machine learning to deliver deeper insights than other conversation intelligence tools. Discover new sales opportunities, how deals are progressing, why deals are won or lost, and what your sales forecast looks like. 

Other key features: 

• Call recording and instant transcripts
• Automatic CRM sync
• Go-to-market intelligence tools from ZoomInfo

Who should use it: Mid-to-large sales teams with complex sales processes that demand continuous feedback and fine-tuning. 

13. SalesLoft 

G2 Rating: 4.5/5 stars

What it is: A unified revenue platform that manages sales pipelines by connecting disparate data and workflows. 

Why you’ll love it: 

SalesLoft boosts sales productivity with automated sales plays, conversational intelligence, and full pipeline visibility. Built-in AI tools help sellers prioritize actions to close more deals, faster. 

Other key features: 

• Sales coaching
• Large and diverse partner network 
• Mobile app access

Who should use it: Sales organizations that prioritize outbound sales and need a tool to help organize and support their pipelines. 

14. Outreach 

G2 Rating: 4.3/5 stars

What it is: A sales execution platform that helps manage sales pipeline end-to-end. 

Why you’ll love it: 

Outreach is a workflow-first sales platform that supports revenue teams with streamlining processes to make selling more efficient. It covers prospecting, rep coaching, pipeline forecasting, and even customer retention. 

Key features include: 

• Conversational intelligence
• Mutual action plans 
• AI-powered deal insights

Who should use it: Sales and RevOps teams with high-volume, high-touch prospecting and outbound sales that need workflow support. 

Is Dock the right sales enablement tool for your team? 

Traditional sales enablement solutions have their place, but with buyers taking more and more control over the sales process, you need a tool that supports your reps and your customers. But is that tool Dock? 

Dock can give your revenue team the power to close more deals (and close them faster) without extensive setup, investment, and oversight. Sellers have all the tools and resources they need right in one platform, allowing them to connect with potential customers faster and in more meaningful ways. 

And Dock stacks easily with some of our other favorite sales enablement tools, like Gong, and popular sales CRMs, like Salesforce and HubSpot. Build the sales support tech stack you need, without all the legacy bloat.

:::callout [👉 Want a deeper comparison of Dock vs. other tools?], [Check out our guide comparing Dock versus Seismic, HighSpot, and Showpad.]:::

Dock is free to try. Get started today with a trial.