Primary Health One-Pager

What Makes it Great

• Hits business and people metrics: The one-pager connects clinical outcomes (like fewer ER visits, better chronic care) to business impacts (lower claims costs, higher retention), giving HR and finance a shared reason to care.
• Clear, no-jargon messaging: It skips the healthcare acronyms and technical terms, making it easier for non-clinical stakeholders—like HR generalists or CFOs—to understand and share internally.
• Visually balanced for fast scanning: The layout blends short paragraphs, icons, and key stats (e.g. satisfaction scores, cost savings) so readers can quickly grasp the value without needing to dig.
• Leans into buyer objections early: It tackles questions like “Will employees actually use it?” or “How is this different from a nearby clinic?” upfront, with plainspoken, practical answers.
• Built for circulation: The one-pager is clearly designed to be forwarded—cleanly branded, to-the-point, and informative without being overwhelming.

🎯 Takeaway Tip

Lead with metrics that HR and finance can both use to justify the investment. Primary Health’s one-pager works because it surfaces both clinical and cost benefits early—right where decision-makers are most likely to look.