ServiceNow Video Case Study

What Makes it Great

• Compelling Narrative Structure: The video follows a clear beginning (challenges), middle (implementation), and end (results), ensuring the viewer can easily follow the story and see the progression from problem to solution.
• Concrete Metrics: Metrics like "55 days to implement ITSM" and "10 weeks to build the Arena Ops app" demonstrate speed to value and make the ROI tangible for potential customers.
• Engaging Personal Stories: The inclusion of NHL employees sharing their experiences adds authenticity and humanizes the platform's impact, making the transformation relatable.
• Visual and Verbal Alignment: Quick, dynamic visuals like dashboards, arena setups, and mobile tools sync with the dialogue to reinforce ServiceNow's capabilities and speed.
• Broad Appeal: While specific to the NHL, the themes of efficiency, scalability, and AI-powered insights resonate with any organization looking for operational improvements.

🎯 Takeaway Tip

When creating testimonial videos, pair measurable outcomes with employee stories to make the results both relatable and impactful. Include specific metrics, like project timelines or efficiency gains, to make the value unmistakable.