What Makes it Great
- Covers both strategy and execution: The hub doesn’t just say “migrate to Snowflake”—it builds the business case and follows through with tactical content for every phase, from planning to post-move optimization.
- Built for cross-functional buyers: Content speaks to both technical roles (like data architects) and business stakeholders (like finance or ops), helping teams align on cost, agility, and total cost of ownership.
- Customer-proofed playbook: Real migration stories and benchmarks from existing Snowflake customers add credibility and help reduce perceived risk for new buyers.
- Digestible, action-oriented layout: Instead of a dense PDF, the hub is modular and web-based, with clear CTAs like “start planning” or “assess your readiness”—driving better usability and forward motion.
- Objection-aware without being defensive: It proactively addresses common concerns like cost, complexity, and vendor lock-in, then reframes them with helpful, strategic content.
🎯 Takeaway Tip
Structure your enablement content to follow the customer journey. Snowflake’s hub works because it mirrors how real buyers move through a cloud migration—educate, plan, migrate, optimize—so it stays relevant no matter where the buyer is.
