Vanta Customer Support Metrics

What Makes it Great

• Transparency builds trust: Vanta shares real, measurable support performance data (like average response times), which helps mitigate buyer objections around customer support quality—a common concern in software purchasing decisions.
• Customer-centric framing: The metrics focus on outcomes that matter to customers, such as how quickly they’ll get help and how satisfied other users are, rather than vague claims about “great service.”
• Appeals to multiple stakeholders: For technical users, it’s proof that they won’t be stuck waiting for answers. For decision-makers, it demonstrates Vanta’s reliability as a long-term partner, which can de-risk a buying decision.
• Clean, focused design: The page is visually straightforward, using clear charts and short text to communicate key points quickly—perfect for busy buyers who want to skim and get the gist without too much effort.
• Reinforces competitive differentiation: By publishing their support metrics, Vanta subtly positions itself as more transparent and reliable than competitors who may not share similar data. It’s a smart way to stand out in a crowded market.

🎯 Takeaway Tip

When creating a customer success page, include measurable performance data that addresses common buyer concerns, like response times or satisfaction rates. Present it in a simple, skimmable format so buyers can quickly see your value without digging.