Folk Sales Deck

What Makes it Great

• Starts with a clear ‘why now’: The opening tackles CRM fatigue—highlighting how teams feel stuck in tools that don’t fit—which creates instant resonance with the problem Folk is built to solve.
• Tailored for non-traditional CRM users: Messaging speaks directly to roles like recruiters and investor relations leads, not just sales, which opens the door to cross-functional or founder-led buying groups.
• Minimalist design that mirrors the product: The visuals reflect Folk’s clean UI, reinforcing the product’s promise of simplicity without needing a live demo.
• Strong contrast against incumbents: Rather than going negative, the slides show how Folk differs from Salesforce and HubSpot through flexibility, ease of adoption, and team collaboration—framing it as a modern alternative for smaller teams.
• Actionable, low-friction CTA: The deck closes with a lightweight next step—like importing a spreadsheet or setting up an account in minutes—making it easy for buyers to try it without a sales call.

🎯 Takeaway Tip

Align the tone and design of your deck with the product experience. Folk’s deck works because it feels like the product—clean, fast, and approachable—building consistency and trust before the buyer even clicks "sign up."