Gong Economic Impact Study
The Total Economic Impact of Gong Revenue Intelligence Platform is an ROI report by Forrester that breaks down the financial impact Gong has on businesses. It combines real customer interviews with a modeled case study to demonstrate a 481% ROI, $10M in NPV, and significant time savings, such as a 50% reduction in onboarding time. The report presents clear, data-driven insights that highlight how Gong improves win rates, simplifies deal management, and enhances sales coaching.
ViewWhat Makes it Great
- Quantifiable Results: The report presents clear metrics, such as $4.2M in time savings and a 50% onboarding time reduction, giving readers concrete proof of ROI.
- Relatable Case Study: Using a composite organization makes the findings accessible, helping businesses envision how Gong could apply to their own operations.
- Practical Focus: The content pinpoints how Gong solves specific challenges like deal prioritization and sales manager productivity, making the value proposition actionable.
- Customer-Centric Validation: Direct quotes from real users lend credibility to the report's claims, reinforcing its authenticity.
- Decision-Maker Friendly: Strategic recommendations and financial outcomes address the priorities of stakeholders like CFOs and sales leaders, making it easy to justify adoption.
🎯 Takeaway Tip
When designing an ROI report, make it relatable by including a modeled case study and tying financial results to specific business outcomes. Enhance usability with actionable steps that potential customers can apply to see similar results. For example, suggest ways to achieve the ROI metrics within different team structures.
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