Outreach Marketing Automation One-Pager

What Makes it Great

• Data That Supports the Message: Includes key stats, like “80% of high-growth sales organizations use multi-channel strategies,” to validate the effectiveness of the approach.
• Focus on Buyer Preferences: Calls out specific buyer trends, such as “97% of buyers want texting as part of the process,” to align the strategy with customer needs.
• Clear Breakdown of Channels: Separates the benefits of different channels (email, phone, social, text), helping sales teams understand where to focus based on their goals.
• Simple and Visual Design: Uses clean visuals, bold icons, and concise text to make the information easy to skim and retain.
• Encourages Action: Ends with straightforward recommendations for adopting a multi-channel strategy, making the advice actionable for sales teams.

🎯 Takeaway Tip

When designing a one-pager, include stats and examples to show how specific tactics deliver measurable results. For example, under “Text Messaging,” include a practical tip like “Follow up initial email outreach with a personalized text—buyers who receive texts are 40% more likely to respond,” helping readers connect the advice to real-world outcomes.