What Makes it Great
- Relatable Problem-Solution Flow: Starts with SkuVault’s challenge of limited visibility into user behavior and shows how Pendo’s analytics and guides helped solve the issue, creating a clear and relatable narrative.
- Concrete Results: Shares specific outcomes like a 43% decrease in support tickets, making the case study’s value easy to quantify for potential buyers.
- Authentic Customer Voice: Includes direct quotes from SkuVault’s VP of Product, Diana Nolting, which adds credibility and gives the narrative a personal touch.
- Detailed Step-by-Step Insights: Explains how SkuVault used Pendo Analytics for user segmentation before expanding to in-app guides, offering a clear roadmap for readers considering a similar implementation.
- Addresses User Adoption Concerns: Highlights how Pendo’s features supported self-service onboarding and flexible schedules, showing how the solution meets real-world user needs.
🎯 Takeaway Tip
When creating a case study, focus on pairing a specific metric—like “a 43% reduction in support tickets”—with actionable details about how the solution was implemented. For instance, under “In-App Guides,” explain exactly how guides were used to reduce training questions, giving readers a clear blueprint for achieving similar results.