Slack Case Study

What Makes it Great

• Relatable Problem-Solution Narrative: Starts with Verizon’s challenge of maintaining collaboration during remote work and clearly shows how Slack addressed this, providing a structure that is easy for other companies to relate to.
• Incorporates Customer Insights: Includes quotes and testimonials from Verizon leaders, which lend credibility and show real-world trust in Slack’s solution.
• Highlights Specific Features: Focuses on actionable details, like the use of Workflow Builder to automate tasks and Slack Connect for external collaboration, making the benefits tangible for potential buyers.
• Supports Multiple Stakeholders: Addresses technical aspects for IT leaders (e.g., phased rollout and external integrations) while also showing usability and efficiency improvements for end users.
• Clear Outcomes: Shares results like improved workflows and engagement, helping potential buyers visualize the ROI of using Slack for their teams.

🎯 Takeaway Tip

When creating a case study, focus on building a relatable narrative by including specific challenges, the steps taken to implement your solution, and measurable outcomes. Pair these with direct quotes from customers to make the story feel credible and actionable for prospective buyers.