Pendo Technical Account Management One-Pager

What Makes it Great

• Straightforward Messaging: Clearly explains what a TAM does and how they add value, focusing on tangible benefits like improved adoption and goal alignment.
• Organized and Easy to Read: The one-pager is broken into clear sections like “What to Expect” and “Why Work with a TAM,” making it simple to skim and understand.
• Appeals to Multiple Stakeholders: Balances strategic benefits like long-term planning for leadership with practical, day-to-day support for operational teams.
• Uses Real Examples: Mentions actionable deliverables like personalized dashboards and success plans, helping buyers see the practical outcomes of working with a TAM.
• Ends with a Clear Action: Finishes with a direct call-to-action, guiding readers toward engaging with the service.

🎯 Takeaway Tip

When designing a one-pager, tie each service or feature to a clear outcome using specific examples. For instance, under “Proactive Guidance,” add a note like “Our TAMs helped a customer reduce churn by 15% with targeted onboarding plans,” giving potential buyers a concrete idea of the value they can expect.