1Password Passwordless Future Research Report

1Password
1Password

The 1Password “Passwordless Survey Report” dives into how people feel about passwordless login technologies. Based on a survey of 2,000 North Americans, it uncovers insights into adoption hurdles, interest in passkeys, and the need for better education to build trust and confidence in these tools.

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What Makes it Great

  • Straightforward Insights: The survey results reveal clear consumer attitudes, making it easy for readers to understand the gaps and opportunities in passwordless technology adoption.
  • Visually Appealing: Clean charts and bold stats grab attention, helping busy stakeholders quickly absorb the key takeaways.
  • Educational and Practical: It doesn’t just share data—it explains terms like passkeys and links them to real-world scenarios, helping readers connect the dots.
  • Addresses Concerns: Tackles common fears around security and trust with actionable suggestions for overcoming them.
  • Business-Relevant Applications: Connects the findings to tangible business benefits, like reducing phishing risks and simplifying customer experiences, which makes it highly persuasive.

🎯 Takeaway Tip

When designing a research report, include specific sections that translate insights into business opportunities. For example, pair key findings with practical recommendations for different audiences—such as marketing, IT, or leadership—to maximize impact and relevance.