Airtable Research Report

What Makes it Great

• Data-backed storytelling: The report opens with stats (e.g. % of teams struggling with tool fragmentation), helping sellers frame the problem in a credible, consultative way—before even mentioning the product.
• Executive-ready language: It’s written for senior decision-makers, with a focus on strategic outcomes like speed to market and cross-functional visibility—not just day-to-day workflow pain.
• Smart use of customer quotes: Real testimonials are woven into the narrative to boost credibility without turning the asset into a full-on case study.
• Objection-prepping without being obvious: Buyer concerns like “Isn’t this just a spreadsheet?” or “Will my team use this?” are addressed through subtle narrative and data, not defensive rebuttals.
• Modular, shareable layout: The PDF is cleanly sectioned into framing, insights, and outcomes—making it skimmable, forwardable, and easy to reference in internal budget or strategy convos.

🎯 Takeaway Tip

Use third-party data to validate your value prop early. Airtable’s report builds trust fast by starting with pain-point stats that resonate—letting the product naturally show up as the solution, not the pitch.