Klaviyo Segmentation Whitepaper

What Makes it Great

• Grounded in ecommerce-specific context: The whitepaper ties CDP concepts directly to familiar workflows like abandoned cart recovery, product recommendations, and email list growth—no abstract marketing theory.
• Data + action combo: It shares real performance benchmarks (like open rates and revenue per recipient) and pairs them with tactical tips, helping readers both understand and improve their own results.
• Stakeholder-friendly framing: The content balances hands-on advice for practitioners (like lifecycle marketers) with high-level insights for CMOs or growth leads—making it easy to circulate across teams.
• Prepares readers to act: The whitepaper closes with a soft invitation to apply the strategies using Klaviyo, prompting next steps without turning into a product brochure.
• Design makes it skimmable: Clear subheads, charts, and visual highlights make the content easy to navigate—especially helpful when shared internally among busy stakeholders.

🎯 Takeaway Tip

Use performance benchmarks to frame the “cost of doing nothing.” Klaviyo’s whitepaper works because it gives readers a baseline—making it easier to recognize performance gaps and build a case for change.