Klue Maturity Model Whitepaper

What Makes it Great

• Solves a cross-functional pain point: The whitepaper targets the disconnect between marketing, sales, and product when competitive intel is siloed—making it relevant to multiple stakeholders and helping build internal alignment.
• Grounded in real-world practice: It references how high-performing companies structure competitive programs, giving teams actionable models—not just theoretical best practices.
• Positioning without the pitch: Klue’s platform is present, but the focus is on frameworks, maturity curves, and playbooks—offering value even for teams not yet in-market for a tool.
• Visuals support the argument: Diagrams like maturity models and CI workflows make abstract concepts easier to explain, helping champions sell the strategy internally.
• Sets up internal conversations: The content is built to be shared with leadership, framing competitive enablement as a strategic investment—useful for champions who need buy-in.

🎯 Takeaway Tip

Use maturity models to help buyers self-diagnose. Klue’s whitepaper is effective because it gives teams a clear sense of where they are now—and what good looks like—making the case for formalizing competitive enablement easy to start.