PlaytestCloud Research Report

What Makes it Great

• Backs up the pain point with data: The report includes real usage metrics—like test durations, completion rates, and common usability issues—that frame the cost of skipping user feedback, making it more persuasive for skeptical stakeholders.
• Speaks to multiple buyer types: Messaging is tailored for UX researchers (testing rigor), product managers (feature validation), and studio leads (speed and cost impact), so it’s relevant across the full buying committee.
• Anchors product value in process impact: Instead of pitching features, the report connects usability testing to measurable outcomes—less rework, faster iteration, and fewer failed launches—tied directly to game dev KPIs.
• Highlights common pitfalls in game dev: By naming typical testing mistakes, the report builds credibility and urgency without sounding like a sales pitch.
• Design makes it easy to use as a sales aid: Clean layout, short sections, pull quotes, and charts make it easy to share, drop into a sales deck, or reference in a stakeholder meeting.

🎯 Takeaway Tip

Include benchmarks that buyers can compare their current process against. PlaytestCloud’s report works because it gives teams something to react to—like “how often should we be playtesting?”—instead of just making a generic argument for testing.