Outreach AI-powered Sales Whitepaper

What Makes it Great

• Backed by real sales data: The whitepaper uses Outreach’s own customer usage trends—like reply rates and effective cadence structure—to build credibility and open up benchmarking discussions with prospects.
• Speaks to the full revenue org: It’s written for CROs, sales managers, and RevOps leaders alike, balancing strategic priorities (pipeline, forecast accuracy) with day-to-day challenges (rep behavior, process gaps).
• Turns insight into action: Each takeaway is paired with a tactical next step—like sequence length or when to mix channels—making the content valuable even for non-customers.
• Soft-sell that builds trust: Outreach is mentioned, but not pushed. The emphasis is on thought leadership, which builds credibility and avoids triggering buyer skepticism.
• Readable, skimmable design: Pull quotes, bold stats, and strong subheads make the content easy to scan—ideal for execs or managers with limited time.

🎯 Takeaway Tip

Pair your thought leadership with specific tactical advice. Outreach’s whitepaper earns trust because it doesn’t just explain what’s broken—it gives readers something they can do immediately, making it easier to start the conversation.