Canva Economic Impact Report

What Makes it Great

1. Clear ROI Figures: With a headline ROI of 438%, the report provides tangible numbers like $1.7 million in total benefits and $1.4 million in NPV, making it easy for stakeholders to see Canva's impact.
2. Customer Stories with Real Metrics: The report uses real-world customer interviews to showcase measurable results, such as saving 6,500 hours annually, adding credibility to its claims.
3. Thorough Cost Analysis: It provides a detailed breakdown of costs, including licensing and implementation, to give decision-makers a full picture of the investment.
4. Emphasis on Brand Consistency: By highlighting features like branded templates and centralized control, the report shows how Canva helps maintain a unified visual identity across teams.
5. Visual Data Presentation: Graphs and tables make complex financial details easy to digest, improving its usability for both finance teams and other stakeholders.

🎯 Takeaway Tip

When designing an ROI report, use clear visuals like charts or tables to showcase key metrics. Pair these with specific customer examples to bring the data to life and make the benefits relatable to different teams.