Circle Community ROI Calculator

What Makes it Great

• Anchored in business outcomes: The calculator translates community engagement into measurable business metrics—revenue, retention, and support cost savings—helping users connect Circle’s value to core business goals.
• Self-service, but sales-ready: It’s built for prospects to use on their own, but the output is structured so sales reps can easily reference it later. It works as both a discovery tool and a deal accelerant.
• Stakeholder-friendly outputs: The final report uses business language—not platform jargon—so buyers can share it with executives or finance teams without needing to “translate” the results.
• Simple UX, no login required: It’s fast, intuitive, and doesn’t hide results behind a form. That reduces friction for first-time visitors and encourages early-funnel engagement.
• Focused on a narrow, relevant use case: Instead of inflating impact across the board, the calculator sticks to one clear story: the ROI of a branded community. That specificity makes it more credible.

🎯 Takeaway Tip

Make the output slide-share ready. Circle’s calculator works because the final report is simple, visual, and easy to drop into an internal deck—helping champions sell the solution inside their org without extra work.