HubSpot ROI Calculator

What Makes it Great

• Tailored Estimates: The calculator customizes projections based on user inputs like industry and regional data, giving businesses relevant and actionable insights.
• Benchmarks for Context: It compares user data with metrics from over 228,000 HubSpot customers, showing how similar businesses have performed.
• Scenario Planning: Users can adjust growth assumptions (conservative, average, or aggressive) to explore different outcomes, making it a flexible tool for strategic decisions.
• Detailed Results: Provides a breakdown of expected increases in leads, website traffic, and revenue, giving stakeholders a clear picture of potential ROI.
• Downloadable Reports: Users can download personalized ROI reports to share with teams or use in decision-making discussions, making the tool practical for collaborative planning.

🎯 Takeaway Tip

When creating an ROI calculator, add a feature that provides users with industry-specific benchmarks and scenarios based on similar businesses’ results. For example, display a range like “Companies in your industry see a 30–50% increase in leads,” so users can understand their potential ROI in context and feel more confident about the projections.