Narvar Post-Purchase Buyer’s Checklist

What Makes it Great

• Clear and Organized Structure: The checklist is broken into sections—need analysis, operational requirements, and platform functionality—making it easy to follow and logical to use.
• Scoring System for Decisions: Offers a scoring guide that helps buyers evaluate their level of need and compare platforms based on how well they match business goals.
• Relevant and Actionable Questions: Includes practical prompts like “Do you need branded tracking experiences?” and “How important is real-time visibility?” to help buyers zero in on their specific needs.
• Appeals to Multiple Stakeholders: Balances operational concerns like support availability with strategic goals like customer retention, making it a tool for both teams and leadership.
• Encourages Vendor Comparison: The checklist’s layout guides buyers in evaluating different providers side by side, simplifying a process that’s often overwhelming.

🎯 Takeaway Tip

When creating a buying checklist, pair specific questions with clear scoring instructions tied to actionable outcomes. For example, under “Operational Needs,” add guidance like “If you score below 15, consider whether manual processes are enough for now,” so buyers not only compare vendors but also gauge their readiness for a solution.