Security & Trust Center Examples
See how companies present security documentation and compliance info during the sales process.
What is a Trust Center?
A Trust Center is the SaaS-friendly version of a security portal. It typically includes your SOC 2 report, ISO 27001 certification, GDPR readiness, security policies, and security documentation like access control, incident response, and data protection processes.
Unlike gated PDFs or time-consuming email threads, Trust Centers make this information self-serve, helping sales teams avoid repetitive security questionnaires. It’s a valuable touchpoint for conversions, helping to build trust with technical and non-technical stakeholders alike.
What is a B2B security page?
A B2B security page is a web page where companies showcase their security posture, compliance certifications, and data-handling practices to build confidence with buyers. It’s a key resource for decision-makers on legal, procurement, or IT teams who need to assess third-party risk before moving forward with a deal.
In high-consideration B2B SaaS sales, where trust is everything, a well-designed security page helps reduce friction in the sales process. It serves as both social proof and documentation—streamlining security reviews, improving user experience, and giving potential customers confidence in your product’s handling of sensitive information.
Why B2B security pages improve close rates
While they may not seem like conversion assets at first glance, B2B security pages play a real role in closing deals. Here's why:
- They shorten the review cycle by giving decision-makers everything they need upfront
- They demonstrate professionalism, which enhances your value proposition
- They create a seamless, user-friendly experience for buyers who are trying to validate your product
- They support your lead generation efforts by reducing friction when buyers move from product interest to procurement
The best B2B security pages feel like extensions of your brand—not legal red tape. Good design, clear messaging, and helpful CTAs improve close rates—especially in competitive spaces like cybersecurity, healthcare, or ecommerce.
What should you include on a B2B security page?
Your security page should balance transparency with clarity. Here's what buyers expect:
1. Compliance certifications
Highlight certifications like SOC 2, ISO 27001, HIPAA, and GDPR. Link to downloadable audit reports, NDA templates, or compliance documentation where applicable.
2. Security documentation
Cover key areas of your security program:
- Access control
- Data privacy and data protection
- Incident response procedures
- Subprocessors and their roles
- Authentication and encryption details
3. Clear CTAs
Include a call-to-action like “Download our SOC 2 Report” or “Request a Completed Security Questionnaire.” Even better: embed it in a Dock workspace alongside your sales content.
4. Plain language + visuals
Explain terms in a way that’s easy for any stakeholder to understand. Use visual design elements, charts, or interactive elements like dashboards to guide them through the content. Add testimonials or case studies if you want to show how you've handled security reviews in real-world use cases.
Trust Center best practices & tips
A great security page balances compliance and communication. Here’s how to make yours stand out:
- Keep it current: Outdated security information erodes trust. Set up a recurring review cadence so certifications, policies, and subprocessors stay up to date.
- Optimize for conversions: Design matters here. Good website design, thoughtful copywriting, and relevant CTAs help guide potential clients through the page. Use clear headers, scannable sections, and fast load times—all of which contribute to better conversions.
- Make it self-service: If your security page isn’t easily shareable or doesn’t support self-serve access to docs, it’s going to slow things down. Use Dock to drop your Trust Center into sales workspaces or onboarding flows—buyers get everything in one place.
- Build trust with real context: Go beyond listing logos. Offer clarity around security measures, explain your risk management process, and include testimonials that speak to security-conscious buyers.
Common mistakes to avoid
- Treating it like a compliance dumping ground: This isn’t just for legal. The best security pages help build trust and improve user experience—make it something your buyers actually want to read.
- Not optimizing for readability: Avoid walls of text. Use templates, bold headers, and modular web design to guide buyers through your functionality. A security page should work like a great homepage: clear, helpful, and frictionless.
- Forgetting design basics: A high-stakes audience doesn’t mean boring design. Use a strong color palette, readable fonts, and helpful animations to create a modern, polished experience.
- Leaving out real context: Buyers don’t just want to know what security features you have—they want to know how those features protect their customer data and align with their internal workflows.
How to share a security page internally
- Store it in Dock so your sales team doesn’t have to dig through old decks or shared drives
- Tag by industry or customer type (e.g. healthcare, ecommerce)
- Pair it with your product page, pricing page, or white papers in sales content hubs
- Brief new reps on where to find it and how to position it during the deal cycle
How to share a security page with clients
- Share it in your post-demo follow-up or onboarding materials
- Include it alongside your sales assets like case studies, and proposal inside a Dock workspace
- Use it proactively when sending over your value proposition or contact form—“Here’s our security page, in case your IT or procurement team needs it”
- Make it easy to download or view in real time—especially during live webinar or deal reviews
How to measure security center success
- Engagement in Dock: Use Dock analytics to track views, clicks, and time on page inside shared sales rooms
- Conversion impact: Are deals with engaged security stakeholders moving faster? Is your page reducing the number of back-and-forth emails?
- Question volume: Are you seeing fewer requests for custom security docs or penetration tests? That’s a good sign that your page is working
- Qualitative feedback: Ask your buyers and internal teams whether the security page made the process easier
- SEO performance: Track whether your security page is helping drive organic visits—especially for queries related to trust centers, data security, or compliance
All rights reserved.
