Why we're building the revenue enablement platform for the AI era

Where enablement is headed, and how we’re building Dock AI to get you there.

We founded Dock with a simple idea: help companies collaborate with their customers. 

We started by building the first truly collaborative sales deal room. That evolved into a full customer lifecycle platform that guides buyers from intro call to onboarding to renewal.

Today, we partner with over 300 amazing customers like Lattice, Zip, Postscript, and Transfr.

As we've worked more closely with Enablement teams, one thing became clear: sales enablement tools haven’t kept up with how people actually sell.

Legacy platforms were built for a different era—one of classroom training, static content libraries, and rep-led buyer journeys. At the time, certifications and sales decks were the best tools available to support reps.

But the way we buy and sell has changed.

Today’s reps are navigating fast-moving deals, crowded inboxes, and self-educated buying committees. And they’re not doing it alone. Marketing, Customer Success, Sales Engineers, and RevOps all play a role in closing and retaining revenue.

That’s why we’re evolving Dock into an AI revenue enablement platform—one built to support reps with real-time guidance in each deal.

Yesterday's enablement won't win tomorrow's deals

Three beliefs now guide our roadmap:

1. Revenue enablement > sales enablement

Growth is a team sport. Today’s CROs own the full funnel from new business to renewals and expansion. That means Sales, Marketing, and Customer Success need to operate from the same playbook and the same tools.

But most enablement platforms were built for siloed sales teams, not modern revenue orgs. They weren’t designed to support CS onboarding plans, product marketing updates, or RevOps processes.

Dock is. We’re building for the entire revenue team.

2. Buyer enablement wins deals

Gartner research shows buyers only spend 17% of their time talking to sales. The rest is spent doing research and building internal consensus.

The best reps know how to influence those offline moments. They equip their champions with personalized business cases, mutual action plans, and curated content, so the deal keeps moving even when they’re not in the room.

Most enablement tools stop at the rep. Dock goes further—helping you support the buyer directly with collaborative workspaces, personalized content, and AI-powered guidance.

3. Guided selling beats static enablement

Reps don’t want more courses or bigger content libraries. They need help in the moment: what to say, what to send, and what to do next. 

That’s what AI makes possible: on-demand enablement and guided selling.

Here’s how we think about the shift:

We’re focused on building real-time tools reps actually want to use. Because when enablement feels helpful, not like homework, it finally sticks.

The new Dock platform

Our renewed focus is building an AI revenue enablement platform that’s not only loved by Enablement admins—but by reps and their customers too.

Everything we’re working on falls into one of three core pillars:

1. Collaboration
2. Content
3. Learning

But what ties it all together—and makes it work in real time—is AI.

The AI layer

Dock AI is the AI engine for go-to-market enablement.

It connects your CRM, call transcripts, content library, buyer engagement data, and internal knowledge base—then uses that data to deliver real-time guidance across the revenue team.

This foundation enables a new kind of enablement:

• Reps can generate personalized deal rooms and follow-ups in seconds
• Admins can manage and maintain content libraries with minimal overhead
• Teams can spot deal risk, understand buyer engagement, and move faster with surfaced insights

And Dock AI is ready out of the box. You don’t need to stand up custom workflows, do complex prompt engineering, or bolt ChatGPT onto your stack. It's like having a custom sales GPT connected to all your data.

We’ll show how this plays out across the product below.

1. Collaboration

Customer collaboration is still our bread and butter. Dock pioneered the connected buyer workspace—bringing the sales process, onboarding, and renewals into one link. 

And we’re still the most flexible and customizable sales deal room on the market, with the most branding controls and the deepest Salesforce and HubSpot integrations.

What’s new is how much smarter these workspaces have become. With AI and automation layered into the experience, reps can now:

• Build and personalize workspaces faster
• Automatically show and hide content at the right deal stage
• Get AI summaries of buyer activity and deal momentum to stay ahead of friction

It’s everything reps need to collaborate with buyers without bouncing between tools or chasing updates.

2. Content

Over the past year, we’ve made content management a core focus—making it easier for Enablement teams to manage and distribute the content that powers every stage of the deal.

Dock’s Library now includes:

• Syncing with Google Drive and Microsoft SharePoint
• AI-powered tagging, descriptions, and search for library assets
• Support for more file types, including Google Docs, Google Sheets, PowerPoint, Word, Excel, and audio files

Our AI Enablement Agent also supports admins with library management—automatically tagging assets, archiving outdated files, and analyzing asset usage with a simple prompt. It’s like giving your content library a dedicated administrative assistant.

And with AI Documents, creating follow-up content is no longer a bottleneck for reps.

Enablement teams can create prompt-driven templates for business cases, QBRs, action plans, and more—automatically pulling in context from CRM data, call transcripts, and workspace history.

Reps don’t need to copy-paste from old Google Docs or ask ChatGPT for help. They just click “generate,” add it to the Dock workspace, review, and send.

3. Learning

Learning management is the next frontier for Dock and a big investment area this year.

We recently launched Learning Playbooks—internal-facing Dock workspaces designed for training your revenue team.

Whether you’re onboarding new hires, training reps on a new product launch, or rolling out new messaging, Playbooks make it easy to build, share, and track lightweight training without needing a separate LMS.

We also introduced the AI Enablement Agent, a chat-based assistant that helps reps get answers in real time—without leaving their workflow. It can:

Answer product and process questions

• Summarize meetings and deal history
• Compare competitors
• Suggest follow-ups and next steps
• Recommend the right content to share

Instead of waiting for answers on Slack or searching through endless file folders, reps get what they need—when they need it.

And we’re just getting started.

We’re building a full learning management system into Dock—one that blends structured courses with real-time, contextual support.

Our goal is to launch a proper LMS alternative in early 2026, fully integrated with the rest of your revenue motion.

Why Dock is the right choice

New technology creates new opportunities. In an AI-first world, legacy enablement platforms like Seismic and Highspot won’t be able to keep up with nimble companies like Dock.

Legacy players are weighed down by feature bloat, technical debt, and massive enterprise customer bases. They’ll spend years trying to retrofit AI into systems that were never built for it.

Most companies don’t need such a heavyweight sales enablement platform to begin with. They need something faster to implement, easier for reps to adopt, and built for how revenue teams actually work with their buyers.

We’re building Dock for the enablement teams who are tired of managing slide libraries and chasing reps to finish training.

We’re building for the teams that want to guide reps in real-time, help champions sell internally, and give revenue leaders full visibility across the funnel.

We’re building for the next generation of revenue teams.

I believe Dock will become the system of record for how AI-native companies sell and onboard customers. And I’m personally spending all my time and energy on making that happen.

Let’s go.

Get a live walkthrough of Dock AI

Join me on Wednesday, November 5 for a live walkthrough and Q&A on how to get started with Dock AI.

Sign up here.