Amplitude Product Explainer Video

What Makes it Great

• Simplifies complex ideas: The video breaks down technical concepts, like stitching customer actions together and moving from quantitative to qualitative insights, into simple terms anyone can understand. This makes it accessible to both technical and non-technical stakeholders.
• Organized and easy to follow: The video is structured logically, walking viewers through how the platform works (connecting data, providing insights, enabling experiments) without getting bogged down in details. It feels streamlined and focused.
• Relatable examples: It uses everyday scenarios—like understanding why customers drop off during purchases or what drives engagement—to connect the platform’s capabilities to common business challenges.
• Addresses multiple stakeholders: By focusing on benefits like understanding customer behavior, running experiments, and personalizing campaigns, the video appeals to product managers, marketers, and decision-makers alike.
• Outcome-driven messaging: The video emphasizes real results, such as building better customer experiences and driving growth, instead of simply listing features. This keeps the focus on how the platform solves problems and delivers value.

🎯 Takeaway Tip

When creating a product explainer video, keep the messaging simple and outcomes-focused. Use relatable examples to make your product’s value clear and ensure the structure flows in a way that’s easy for the audience to follow.