Vimeo Product Explainer Video

What Makes it Great

• Shows, doesn’t just tell: The video uses real product screens—not mockups or generic animations—so viewers see exactly what they’re buying and how it works in context.
• Use case first, feature second: Each feature is grounded in a real scenario (like hosting an all-hands or sharing a brand video), making the value tangible and relevant for business users.
• Fast and focused runtime: At under two minutes, it’s concise enough for busy decision-makers and easy to forward internally to keep the deal moving.
• Visually polished, but not overproduced: The video feels clean and professional without being too slick—making it easier for buyers to imagine their team using the product.
• Cross-functional appeal: It speaks to comms, HR, marketing, and IT—giving it flexibility in multi-stakeholder deals without needing separate versions.

🎯 Takeaway Tip

Tie each feature to a real-world task your buyer already does. Vimeo’s explainer works because it doesn’t just say “upload videos”—it shows how teams use video to solve everyday communication problems.