Intercom Product Explainer Video

What Makes it Great

• Clear and straightforward messaging: The video quickly explains what Intercom does and why it matters, helping viewers immediately understand how the platform fits into their business.
• Focus on real-world results: Instead of listing features, the video highlights how Intercom solves common challenges, like qualifying leads with bots or sending timely, personalized messages to customers. It’s all about showing the outcomes.
• Relatable use cases: By showing how different teams—like customer support and sales—can use the platform, the video makes it easy for viewers to connect the tool to their specific needs.
• Appeals to multiple teams: The video speaks to the needs of both sales and support teams, which makes it relevant to multiple stakeholders and broadens its impact in the buying process.
• Clean visuals and pacing: The visuals are simple, modern, and easy to follow, while the pacing keeps the content digestible without rushing. It’s designed to hold attention without overwhelming the audience.

🎯 Takeaway Tip

When making a product explainer video, focus on relatable, team-specific examples that highlight how the product delivers results. Keep the visuals clean and prioritize clarity so the video is accessible to a broad audience.