Amplitude Product Demo Video

What Makes it Great

• Relatable storytelling: The demo frames the features around a realistic business scenario (increasing subscription revenue for a fitness company), making the platform’s value immediately clear to potential buyers.
• Focus on outcomes: Instead of just listing features, the video shows how each tool directly impacts business outcomes, like reducing drop-off rates or increasing trial conversions.
• Demonstrates ease of use: By walking through intuitive workflows like cohort building and A/B testing, the demo reassures technical and non-technical users that the platform is accessible and doesn’t require heavy data science expertise.
• Engages multiple stakeholders: Product managers, marketers, engineers, and executives can all see how Amplitude’s tools address their specific needs, from optimizing user experience to proving ROI.
• Clear, structured flow: The demo moves seamlessly through problem identification, solution exploration, and impact measurement, providing a comprehensive view without feeling overwhelming.

🎯 Takeaway Tip

When creating a demo video, ground your features in a real-world scenario that mirrors your target audience’s challenges. This makes it easier for viewers to see how your solution applies to their business and drives outcomes.