Practice the calls
that decide your deals

AI roleplay is practice: a rep runs a simulated sales call against an AI buyer instead of a colleague. In Dock, the buyer, the situation, and the grading criteria are all set by your enablement team, so the practice matches how your company actually sells.

A rep picks a scenario and starts a live video call. Dock AI plays the buyer described by the persona, records and transcribes the session, then scores it against the scorecard attached to the scenario and writes coaching notes tied to specific moments.

Voice, on video. Reps speak the call the way they’d run it, and the session is recorded and transcribed so delivery—pace, filler words, talk-to-listen ratio—can be scored alongside what was said.

Against a scorecard you write. Each criterion carries its own scoring guidance, and Dock AI applies it to the transcript—so a rep can see the exact behavior that earned or lost a point.

Yes. Dock ships scorecards for MEDDIC, MEDDPICC, SPIN, Challenger, Gap Selling, and Command of the Message—and you can edit any of them or write your own from scratch.

Managers see every session across the team, filtered by rep, scenario, or call type, with the recording and transcript for any one of them.

Courses teach and playbooks remind. Roleplay is where a rep finds out whether any of it holds up when a buyer pushes back. All three live in the same platform, so practice can follow the lesson.

What you give it: the scenario and persona your team writes, plus the company context and documents an admin uploads—what you sell, who you sell to, and who you compete with. Roleplay doesn’t pull from your CRM or call recordings on its own.