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AI Roleplay

Practice the calls
that decide your deals

Give every rep unlimited practice with realistic AI buyers.
Built around your scenarios. Coached to your standards.

Request demo Explore Roleplay

Revenue teams love Dock

Live practice

A real conversation.
A safe place to get better.

Set the situation, shape the buyer, and define the scorecard. Start from a template, draft with AI or build from scratch.

Scenarios

The right practice for every conversation.

From the first cold call to a renewal, give reps a clear situation, a realistic buyer, and a goal to work toward.

Set the stakes and the objections to expect.
Give reps a goal before they join the call.
Start from a template or draft with AI.

Scenarios / Cold callSave changes

Scenario name

Cold call

Situation

You’re speaking with a sales enablement leader who’s happy with their current process. Find out what’s working, and where their team could use help.

Buyer

Sarah Okafor

Call type

Video call

Win condition

Schedule a follow-up meeting

Buyers

Buyers with a point of view.

Build personas once and reuse them across scenarios. Each buyer brings a voice, a temperament, and their own priorities.

Define their role and decision authority.
Choose their objections and difficulty.
Keep a hidden agenda for reps to uncover.

Buyer personaSave changes

Sarah OkaforDirector of Sales Enablement, Acme

Decision authority

Champion

Temperament

Thoughtful, direct

What matters to Sarah

Getting new reps ready for customer conversations, without adding more work for her managers.

Objection

“We already have a training program.”

Scorecards

Your sales process. Your standard.

Tell Dock AI what a good call sounds like. Each criterion has its own scoring guidance, so feedback stays specific to how your team sells.

Group criteria by phase of the call.
Start with MEDDIC, SPIN, Challenger, and more.
Edit a template or build your own scorecard.

Cold call scorecardSave changes

OpeningEstablish a reason to talk

Explain why you’re calling and check that it’s a good time.

DiscoveryUnderstand the current approach

Ask open-ended questions before offering a solution.

Next stepsAgree on a follow-up

Confirm a date and a reason to meet again.

AI coaching

Every call is a chance
to get better.

When the conversation ends, the coaching begins. Show reps what worked, what they missed, and what to try next.

Cold Call

Rep

AlexBuyer

Sarah Okafor AICold

ScorecardAI Coaching

Cold Call Fundamentals · Evaluated by AI

50/ 100

2 of 4 criteria met

Evaluated by AI against 4 criteria in the Cold Call Fundamentals scorecard

Talk / Listen Ratio61% talk

Filler Words0 /min

Talk Speed201 wpm

Longest Monologue00:08

ScorecardCold Call Fundamentals2 of 4 criteria met

Opener2 / 2

Stated name, company, and reason for calling.1 / 1

Asked permission to continue.1 / 1

Close0 / 1

Asked for a specific meeting time.0 / 1

Value0 / 1

Discovered one reason why they would switch from a competitor.0 / 1

Feedback your reps can act on

Clear coaching notes tied to real moments in the conversation, with a concrete way to improve.

A score for how your team sells

See which behaviors reps hit or missed, alongside pace, filler words, and talk-to-listen ratio.

Another chance at every objection

Review what was handled, partly handled, or missed. Then run the conversation again.

One platform

Learn it. Practice it. Put it to work.

Keep practice alongside the training and content your reps already use.

AI roleplay, answered.

Need more information? Contact our sales team

What is AI roleplay?+

AI roleplay is practice: a rep runs a simulated sales call against an AI buyer instead of a colleague. In Dock, the buyer, the situation, and the grading criteria are all set by your enablement team, so the practice matches how your company actually sells.

How does AI sales roleplay work?+

A rep picks a scenario and starts a live video call. Dock AI plays the buyer described by the persona, records and transcribes the session, then scores it against the scorecard attached to the scenario and writes coaching notes tied to specific moments.

Does Dock Roleplay use voice, or is it text-based?+

Voice, on video. Reps speak the call the way they’d run it, and the session is recorded and transcribed so delivery—pace, filler words, talk-to-listen ratio—can be scored alongside what was said.

How are roleplays scored?+

Against a scorecard you write. Each criterion carries its own scoring guidance, and Dock AI applies it to the transcript—so a rep can see the exact behavior that earned or lost a point.

Can I use my own methodology, like MEDDIC or Challenger?+

Yes. Dock ships scorecards for MEDDIC, MEDDPICC, SPIN, Challenger, Gap Selling, and Command of the Message—and you can edit any of them or write your own from scratch.

Can managers see how their reps are scoring?+

Managers see every session across the team, filtered by rep, scenario, or call type, with the recording and transcript for any one of them.

How is Roleplay different from a course or a playbook?+

Courses teach and playbooks remind. Roleplay is where a rep finds out whether any of it holds up when a buyer pushes back. All three live in the same platform, so practice can follow the lesson.

What data does Dock AI use to play the buyer?+

What you give it: the scenario and persona your team writes, plus the company context and documents an admin uploads—what you sell, who you sell to, and who you compete with. Roleplay doesn’t pull from your CRM or call recordings on its own.