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Business Proposal Template

Design and share professional and effective business proposals using Dock’s dynamic automated templates.

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Business Proposal Template Walkthrough

Who this template is for

This template is ideal for sales teams and sales professionals who want to save time and effort when crafting a business proposal. Dock’s template provides a comprehensive and customizable structure for organizing all of the necessary business proposal information in one place.

What this template is for

This template is designed to improve the sales process and increase the chances of closing a deal by providing a clear and organized business proposal, housing all of the relevant information in one place. It is intended to be a comprehensive resource for clients that can be tailored to fit the needs of any business or industry.

How to use the template

Begin by doing your research into the prospective client so that you can customize the business proposal to their specific needs. After introducing your company and the nature of your proposal, emphasize your value proposition, and how you can solve a specific problem that the prospective client has. Include supporting information about your product or service, including pricing options, terms and conditions, and case studies. Complete with a linked call to action (CTA) to sign the deal.

What’s in this template?

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Section 1


Use the overview section as an executive summary, introducing your sales contacts, your business, and what you’re offering. Make sure you address the proposal to the potential client, indicating a familiarity with their business and the specific problem of theirs you intend to solve. Additionally, a mutual action plan will help to outline the steps involved for moving through the proposal.

Section 2

Problem Statement

In this section, you should summarize the problem that your client is facing and explain how your product or service can help to solve it. Be specific and provide examples of how your product has successfully addressed similar issues for other clients. You should also outline your approach to solving the problem, including any key features or benefits that your product offers.

Section 3

Solution Recap

In this section, you can embed additional sales materials such as slides and videos to further illustrate the value and benefits of your product or service. These resources can be particularly useful for helping your prospects to understand how your product, as a proposed solution, can solve their specific needs and challenges.

Section 4

Proposal Overview

This next section is for presenting an overview of your project proposal along with a pricing breakdown. You should include information on different pricing options, such as package deals or customized pricing plans. Be sure to clearly outline the scope of work for each pricing option and any additional fees or expenses that may be involved. It can be helpful to include a comparison chart or table to make it easier for your prospects to compare the different options and choose the one that best meets their needs and budget.

Section 5

Customer Case Studies

This section should highlight well-known partners and relevant case studies to provide social proof of the value of your product. By providing examples of how your product has been used successfully by other customers, you can build credibility and trust with your prospects and stakeholders. This can help them feel more confident in your product's ability to solve their specific needs and challenges and create peace of mind.

Section 6

Customer Service

This section provides an overview of the customer service that clients can expect when using your product or partnering with your business. It includes details about past customer satisfaction and the various services that your company offers. Overall, the goal of this section is to give clients a sense of the level of support and assistance they can expect from your business.

Why use this business project proposal template?

A well-crafted business proposal can be the difference between winning a new client or partner and losing out to the competition. Having a business proposal template at the ready can help to streamline the proposal-writing process and ensure that all of the necessary information is included in a clear and organized manner. It can also help to ensure the creation of a professional proposal that’s consistent in its presentation.

With Dock’s free business proposal templates, you can quickly and easily create and customize business proposals, making it easier for sales professionals and prospects to get the deal done. Dock’s free templates should form part of any sales and marketing strategy. 

By using Dock's customizable business proposal template, you can tailor your proposal to fit the needs and interests of your specific target audience. This can help to increase the chances of winning their business and establishing a strong, long-term customer relationship. The template provides all the necessary tools and resources to effectively present your proposal and close deals, ensuring a smooth and successful sales process.

Dock's business proposal template includes features that enable you to monitor the response to your proposal and identify any areas that may need more attention or explanation. Overall, these tools help you to ensure that your proposal is well-received and clearly understood by your audience.

Here’s what else the business proposal template can do for you:

Provide the necessary information so your value proposition lands

  • Clearly and concisely present the unique benefits and value that your product or service offers.
  • Use engaging presentations and information to back up your claims and demonstrate the effectiveness of your product or service.
  • Use customer testimonials and case studies to show real-world examples of how your product or service has been successful for other clients
  • Highlight any competitive advantages, know-how, or differentiators that set your product or service apart from similar offerings in the market.

Speed up the sales process

  • Make proposals look professional and consistent.
  • Provide a clear and organized structure for presenting your business sales pitch.
  • Ensure that all necessary information is included, reducing the need for clarification.
  • Save time and resources that would otherwise be spent creating a proposal from scratch, allowing you to focus on other aspects of the sales process.

Improve implementation and delivery after the deal is closed

  • Clear and detailed terms and conditions help to avoid misunderstandings or conflicts.
  • Provide a roadmap for implementing the proposed venture or partnership, including timelines, deliverables, and key milestones.
  • Define the roles and responsibilities of each party, making it easier to coordinate and collaborate during the implementation process.
  • Establish a clear and agreed-upon plan of action, reducing the need for last-minute changes or unexpected setbacks.

How Dock’s customers use this template

  • Create professional and well-organized business proposals: Use the business proposal template to create high-quality proposals that effectively communicate the details of proposed ventures or partnerships.
  • Empower your champion with sales resources: Remind potential customers how the product can help their business through demo recordings, case studies, and testimonials.
  • Establish clear and agreed-upon terms and conditions: Outline the expectations and responsibilities of all parties involved in a proposed venture or partnership, helping to ensure a smooth and successful implementation process.
  • Clearly communicate their value proposition: Concisely describe the unique benefits and value that offered products or services provide to potential clients or partners.


What's the difference between a business proposal and a sales proposal?

A business proposal (also known as a marketing proposal) is a document that outlines a proposed business venture or partnership. It is typically presented to potential clients, partners, or investors to gain their support or approval for the proposed venture. A business proposal may include information about the products or services being offered (like a social media marketing plan), the target market, the costs and benefits of the venture, and any risks or challenges that may be involved.

A sales proposal, on the other hand, is a document that outlines a specific product or service being offered to a potential customer. It is typically presented as a way to persuade the customer to purchase the product or service and may include information about the features and benefits of the product or service, the price and payment terms, and any discounts or incentives being offered.

In general, a business proposal is broader and focuses on the overall business venture, while a sales proposal is more specific and focuses on a particular product or service being offered to a customer. Both types of proposals are designed to persuade the reader to take a specific action, whether it is investing in a business or purchasing a product or service.

Why should a business proposal form part of any business plan?

A business proposal is an important part of a business plan because it outlines the details of a proposed venture or partnership. It is typically presented to potential clients, partners, or investors to gain their support or approval for the proposed venture. 

By including a business proposal in a business plan, a company can clearly and effectively communicate the value and benefits of its products or services, as well as the terms and conditions of the proposed venture.

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