Digital Marketing Proposal Template

Sign up for Dock for free, create a new workspace, and select the digital marketing proposal template. Customize the sections to match your services and client goals. You can save it as your own internal template and reuse it for each new proposal.

Yes. Dock is free to try for up to 50 active workspaces. Every paid plan includes unlimited use of templates and workspaces, with no limits on sharing or customization.

Yes. You can fully customize the template—edit the layout, update content, add sections, and change branding. You can also create a new version for each client.

Yes. Dock makes it easy to tailor your proposal to each client’s needs, including custom pricing, strategy recommendations, and relevant case studies.

Yes. You can keep templates private or share them across your Dock team. You control who can see or edit each template using workspace permissions.

A digital marketing proposal template is a reusable structure that helps digital marketing agencies and in-house teams present their digital marketing strategy, pricing, deliverables, and key milestones to potential clients. It serves as a professional business proposal to outline how your marketing efforts—across areas like SEO, pay-per-click, and email marketing—will drive measurable results.

Using Dock, the template becomes more than a static document—it’s a customizable, collaborative workspace. You can embed campaign videos, link calendars, connect integrations, and collect feedback, all without requiring your client to create an account.

A marketing proposal template is a document or digital workspace used to outline a proposed marketing campaign for a client. It typically includes details like target audience, goals, recommended tactics (such as search engine optimization or brand awareness initiatives), and pricing.

In Dock, this becomes an interactive space to share your full marketing plan. You can update content in real time, embed supporting materials, and collaborate directly with stakeholders—making it ideal for a digital marketing agency pitching complex services.

Your proposal template should include:

• Project overview and objectives
• Digital marketing strategy recommendations (e.g., paid media, SEO, email marketing, social media marketing)
• Package options with service breakdowns
• Budget and pricing details
• Recommended ad spend and projections (e.g., estimated conversion rates, cost per click)
• Timeline and campaign milestones
• Reporting process and key metrics
• Team bios and relevant case studies

Dock’s editor makes it easy to arrange and update all of this in a single, client-ready workspace.

Use this template whenever you’re pitching a new client or new marketing campaign. It’s especially helpful when you want to present a complete digital marketing plan—one that aligns your recommendations with the client’s goals and target audience. With Dock, you can personalize your proposal and keep it updated with ongoing feedback.

• Create a master version in Dock as your starting point for all marketing proposals.
• Include relevant case studies that align with your client’s industry or target audience.
• Embed a video walkthrough to explain the digital marketing strategy asynchronously.
• Keep pricing, timelines, and marketing packages easy to compare.
• Use Dock’s engagement tracking to follow up when potential clients are reviewing the proposal.

• Don’t overload the proposal—stick to the most relevant marketing efforts for the client.
• Don’t send attachments—Dock allows you to share one link with everything included.
• Avoid generic, non-customizable templates—Dock makes personalization fast and easy.
• Don’t forget to update important details like the ad spend breakdown or campaign milestones.

With Dock, you can keep proposal templates private or share them across your digital marketing agency. Team leads can create internal templates that are reusable and customizable. Admins can control access and ensure proposal consistency across teams and service lines.

Share your Dock proposal via a single link—ideal after a pitch call or strategy session. Walk your client through your recommended digital marketing strategy, pricing structure, and ad plan. Dock tracks engagement so you know when potential clients revisit the proposal.

Yes. Dock lets you embed video content directly into your proposal—great for campaign explainers, walkthroughs, or showcasing previous marketing efforts.

You can upload PDFs, images, spreadsheets, decks, or embed any third-party tools like Google Docs or Looker dashboards. Everything stays in one clean, professional proposal.

Yes. Dock is perfect for monthly retainers, quarterly strategy reviews, or long-term marketing campaigns. You can build shared workspaces that evolve with the project and show progress over time.

Yes. This template works for all campaign types—email marketing, social media, pay-per-click, content, and search engine optimization. It’s easy to adapt based on the client’s goals and channels.

Yes. Dock shows you when a client opens the proposal, which sections they view, and how often they return—helping you follow up more effectively and close deals faster.

You can update the proposal directly in Dock and make changes visible in real time. You can also duplicate the workspace to create a new version while keeping the original intact.

Use Dock’s layout to clearly present your service tiers, project pricing, and any recurring fees. Include an itemized marketing plan with budget estimates, package deliverables, and projected conversion rates to help potential clients understand the value.

Dock proposals are customizable, collaborative, and always up to date. Unlike PDFs, they support live content, real-time updates, and engagement tracking—all with zero friction for the client.

Yes. Many digital marketing agencies include the full scope of work, next steps, or contract links in the same Dock workspace—so clients don’t have to juggle multiple files or emails.