Win more sponsorship deals for your events, publications, and brand with this easy-to-use proposal template.
Sales, partnership, and non-profit teams that need a fast, professional way to pitch sponsorship opportunities and keep partners in the loop throughout the approval process.
This template helps you create a personalized, shareable workspace to present your sponsorship pitch, pricing tiers, audience metrics, and partnership details. Instead of sending over a messy doc or PDF, you can walk sponsors through a polished experience that’s easy to digest—and easy to share with their internal stakeholders.
This section will begin with a table of contents, a brief introduction, an outline of next steps, and key statistics and company information. To support your proposal letter, embed a prospectus deck that presents your company’s mission and impact. Be sure to highlight other companies you’ve worked with, including those who’ve participated at various sponsorship levels. You can also reference past event planning successes to build trust. Conclude with a clear call to action and an introduction to the team members assigned to the project—this is often the first impression for prospective sponsors reviewing your sponsorship letter or business proposal.
Highlight the different packages your company provides for specific in-person events. Include who’s invited, what’s covered, and where and when the event will take place. These events are a key component of your overall sponsorship options. Incorporate sponsorship levels to help prospective sponsors evaluate how they’d like to participate. Provide clear sponsorship requests within the context of each package. These events are typically planned as high-value networking opportunities, which is important to mention in any proposal letter or call to action related to sponsoring your events.
Highlight the different packages your company provides for specific virtual events. Detail who’s invited, what’s covered, the format, and the event dates. Since these formats may appeal to different sponsorship levels, be explicit in outlining those options. These virtual experiences should also be tied into your broader sponsorship requests—make it clear how sponsors can engage. This section should support the business proposal and serve as a strong reference when discussing digital-first sponsorship options during event planning conversations.
Use this section to outline the various ways to form partnerships with sponsors. Break down the sponsorship levels clearly, showing what’s included at each tier. This is where you differentiate sponsorship options by price, value, and exposure. A well-organized table or graphic can be helpful here. The proposal letter and sponsorship letter you send should reference this breakdown to make the ask more compelling. Whether you're targeting new prospective sponsors or nurturing long-time partners, use this section to simplify decision-making.
Use this section to break down specific sponsorship recommendations. Whether you’re pitching a single package or an annual engagement, tie it directly to earlier sponsorship requests. Include an itemized budget, terms, and a proposed billing schedule. Consider referencing this structure in both your business proposal and your final call to action. Being transparent with pricing strengthens trust with prospective sponsors, especially those evaluating multiple sponsorship options at once.
Include quotes from members and sponsors that highlight why your company stands apart. Testimonials should align with key messages in your sponsorship letter or business proposal. If you have video content from successful events—virtual or in-person—embed those here to show proof of performance. This section also helps prospective sponsors see what it’s like to be involved, reinforcing the impact of their support and motivating action on any outstanding sponsorship requests.
Dock’s sponsorship proposal template makes it easier to pitch and close sponsorship deals—especially when you're dealing with multiple stakeholders, back-and-forth approvals, and long sales cycles. Instead of sending over a static PDF or a cluttered slide deck, you can build a sleek, interactive proposal in minutes that your sponsors can explore and share internally—getting it in front of the right person faster.
This isn’t just a template—it’s a collaborative workspace where you can house everything a sponsor needs to say yes: pricing tiers, audience demographics, event details, logos, past sponsor success stories, and more. Sponsors can comment, download, and share—all without needing a login. And when they need to loop in their CMO or finance team, you’ll already have a clean, professional microsite waiting for them.
Dock makes it easy to tailor each proposal to the brand you’re pitching. You can create a baseline template and spin up personalized versions in just a few clicks. Swap in relevant case studies, add a personalized message, embed a walkthrough video, and reorder the content to highlight what matters most to each partner.
Behind the scenes, you’ll also get detailed engagement analytics. See who’s opened your proposal, which sections they’ve looked at, and how often they’re coming back. That way, you’re not just guessing interest—you’re acting on it.
Here’s what else the sponsorship proposal template can do for you:
Related Templates
Sign up for Dock for free, open the Sponsorship Proposal Template, and customize it to fit your brand and offering. You can save your changes as a new internal template, then use that to quickly generate new proposals for every sponsor.
Yes. Dock is free to try for up to 50 workspaces. Every paid Dock plan includes unlimited template and workspace usage.
Absolutely. Once you add the template to your Dock account, you can edit anything—text, layout, images, embedded videos, and more. You can also modify each version for individual clients.
Yes. Dock makes it easy to create a baseline sponsorship proposal, then spin up personalized versions with the client’s name, logo, custom messaging, and relevant assets.
Yes. You can keep templates private or share them across your team. Dock lets you control visibility and access so everyone’s working from the same playbook.
A sponsorship proposal template is a repeatable framework used to pitch sponsorship opportunities and sponsorship benefits to potential sponsors. It typically includes the event name, campaign overview, audience metrics, pricing tiers, deliverables, brand visibility options, and the terms of a sponsorship agreement. For nonprofits or corporate partners involved in corporate social responsibility programs, it’s a key tool for securing financial support for their initiatives.
With Dock, the template becomes more than just a document—it’s an interactive proposal site where sponsors can engage, share internally, and explore visuals like infographics, videos, and past event sponsors’ success stories.
A strong sponsorship proposal should contain:
If you're pitching to corporate partners, embed an infographic highlighting ROI or include quotes from previous nonprofit collaborations. Don’t forget to link to relevant social media highlights from past events.
Use this anytime you're pitching sponsorships—whether for a nonprofit fundraiser, podcast, or major conference. It's especially valuable when managing complex event management workflows or pitching to larger corporate social responsibility teams. A template helps standardize messaging and makes the sponsorship process easier to scale across multiple stakeholders.
Dock allows internal sharing across your team, so everyone stays aligned. Use internal-only sections for sensitive materials like pricing or drafts of the sponsorship agreement. This is particularly helpful when syncing cross-functional teams in event management or fundraising operations.
Send a single Dock link—no passwords or logins required. This is ideal for busy event sponsors or corporate social responsibility reps evaluating multiple proposals. Frame it as a shared space where they’ll find your cover page, proposal details, event name, and contact information—all in one place.
Yes. Dock supports file uploads and embeds, so you can include payment schedules, legal terms, or a link to your sponsorship agreement. It’s perfect for working with corporate partners, agencies, or nonprofit boards needing formal approval.
Yes. Dock’s analytics show who viewed your proposal, which sections they focused on, and how often they returned. This helps you prioritize the right potential sponsors and follow up at the right time.
Use Dock’s real-time engagement signals to trigger timely outreach. If a stakeholder reopens your workspace, follow up with a note, comment, or call. It’s a natural way to move the conversation forward—especially important during tight event management timelines or peak fundraising season.
The best proposals are simple, specific, and visually engaging. They clearly show brand visibility opportunities, tie back to your audience, and include personalized content for each potential sponsor. A strong cover page, a compelling ROI story, and clear workflows are key.
This template works for a range of scenarios: virtual events, fundraisers, webinars, nonprofit initiatives, content partnerships, or large-scale conferences. It’s a fit wherever event organizers seek financial support in exchange for exposure and alignment.
Yes. Once you’ve built a customized workspace, you can save it as a reusable event sponsorship proposal template. Update the event name, tweak the content, and spin up a new version for your next pitch in minutes.
Dock makes it easy to adjust sponsorship tiers, deliverables, and descriptions without rebuilding from scratch. Whether you're adapting for corporate partners or shifting strategy in a new initiative, you can edit live or save updates to your core template.
Static PDFs are outdated. Dock provides a live, updatable experience with built-in analytics and a better user experience, especially for nonprofit teams juggling multiple proposals or corporate partners seeking clarity fast.
Dock’s access controls let you collaborate with agencies or partners securely. You can restrict editing rights, add review-only sections, or co-build your event sponsorship proposal template together. Great for outsourcing parts of your event management or campaign planning process.