← Back

Website Proposal template

Create a professional and compelling website design project proposal by using Dock's website proposal template.

PreviewUse template

Website Proposal Template Walkthrough

Who this template is for

This website proposal template is designed for web designers, agencies, and freelancers who want a free template for creating professional and engaging proposals for prospective clients looking to build a website.

What this template is for

The purpose of this template is to provide an organized framework for creating web design proposals that effectively communicate your vision to potential clients. This template will help you streamline the proposal process and present a polished and attractive plan to clients.

How to use the template

To use this website proposal template, begin by reviewing the existing sections, customizing them, and adding additional sections as needed to reflect the specific needs of your client. Use the template to outline unique selling points, past successes, project timelines, and final deliverables. Share the proposal with team members for feedback and collaboration, then collaborate with your client liaison,  using the space for ongoing communication and updates to get the project approved.

What’s in this template?

Get a preview of this template
Section 1


This section provides an introduction to the proposal, including a brief summary of the project, contact information, and relevant stakeholders. It sets the tone for the rest of the proposal and should be concise yet compelling.

Section 2

Sales Pitch

This section will include a compelling sales pitch to new clients, highlighting the unique value proposition of your web design services, and why you are the best fit for the project. This could include your company's values, approach to web design, and any unique selling points that set you apart from competitors. Also communicate your perspective and understanding of what your client needs, your client’s problems, and how you propose to solve them.

Section 3

Case Studies & Portfolio

This section highlights your previous work and experience in web development, including examples of successful projects, case studies featuring satisfied clients, and links to websites built for clients with similar needs. These can demonstrate your ability to deliver high-quality web design services and help build credibility with the client.

Section 4

Proposal Overview

This section provides a detailed breakdown of the various aspects, stages, and sub-tasks associated with the web design project, including the design process and specific features or web pages to be implemented, along with a breakdown of their price structure and payment schedule. It's important to be as clear and detailed as possible to ensure the client understands exactly what they're getting and can make an informed decision.

Section 5

Project Timeline

In this section, you'll outline the timeline for the project, including milestones and deadlines. This will help keep the project on track and ensure that everyone involved is aware of what's expected of them. The timeline consists of a collaborative list of tasks including research, wireframes, design, build, QA, and launch.

Section 6

Team Profile

This section introduces the members of your web design team, including their roles and experience. Including team bios can help build a personal connection with the client and reassure them that they're in good hands. You may also want to include photos or videos to add a personal touch.

Why use this website proposal template?

Using Dock's website proposal template provides numerous benefits for both your business and your clients.

The preformatted structure allows you to easily fill in the necessary details for each unique proposal, including a project overview, sales pitch, case studies, and timeline. This will save you and your team the hassle of starting from scratch for each new proposal and allow you to focus on what you do best, communicating your unique vision and value to clients.

The template also ensures consistency and professionalism across all of your proposals. By using a standardized format, you can present your proposal in a clear and concise way, building an initial sense of trust to improve the chances of a successful proposal. 

Using Dock's website proposal template also allows for easy collaboration and communication between team members and clients. With a secure shared space for sharing files, messages, and feedback in real time, you can keep clients up-to-date on the progress of the project and address any concerns or questions they may have.

Overall, using Dock's website proposal template provides a simple and effective way to create professional website proposals, save time and increase efficiency, ensure consistency, and collaborate with clients in a secure, easy-to-use space.

Here’s what else the website proposal template can do for you:

Present your business effectively

  • Impress prospective clients with a polished, well-organized proposal.
  • Customize the template with your own branding for a professional touch.
  • Make a compelling argument for why your services are the best fit for your client's needs.
  • Show off your best work to demonstrate your design and development skills.

Streamline the proposal process

  • Gather and organize all necessary project information in one place for easy reference.
  • Customize the template to fit the specific needs of each client and project.
  • Clearly outline the project scope, timeline, and budget.
  • Keep track of key milestones and deadlines ensuring that everyone is on the same page.

Stand out from the competition

  • Add elements like animations, videos, and interactive designs to impress and engage clients.
  • Collaborate with clients in real-time to make adjustments and revisions to proposals quickly.
  • Include pricing and payment options to streamline the decision-making process for clients.
  • Guide and assist your sales champion to increase the likelihood of a successful partnership.

How Dock’s customers use this template

  • Efficiently organize and present project details: Use the modular design and easily editable sections to quickly outline the scope, past successes, budget, timeline, and value proposition behind each project, making it easier to present a cohesive and professional sales pitch each and every time.
  • Demonstrate your expertise and creativity: Use the case studies and portfolio sections to showcase your previous work, client testimonials, and unique design style, giving clients a clear understanding of your abilities and approach. You can also add custom sections highlighting custom feature implementation, SEO (search engine optimization) services, and lead conversion strategies.
  • Streamline the proposal process: Use the proposal overview section to provide a summary of your services, pricing, and payment options, making it easier for clients to make informed decisions and choose your company over competitors.
  • Ensure smooth communication and collaboration: Use the team profile section to introduce your team members and their roles, and host all project materials in one place for easy access and review by the entire team and clients. In addition, web designers can easily share designs using embedded Figma files.


No items found.

Related Templates

All templates

More Agency Resources

All blog articles
Use template