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Why LinkedIn Built a Customer Advisory Board

François Dufour, Former Marketing Director at LinkedIn, discusses why he built a customer advisory board which unlocked benefits far beyond testimonials and feedback.

April 25, 2024

Full Episode

Customer-Centric Marketing: François Dufour's path to $1B at LinkedIn

June 26, 2023

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Copyright © 2024 Dock Labs, Inc.All rights reserved.
Grow & Tell
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Episodes

Why LinkedIn Built a Customer Advisory Board

April 25, 2024

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Episode Summary

François Dufour, Former Marketing Director at LinkedIn, discusses why he built a customer advisory board which unlocked benefits far beyond testimonials and feedback.

Related Clips

Behind-The-Scenes of LinkedIn's Talent Connect Conference

How LinkedIn Built Their Massive Talent Ecosystem

How to Leverage Technical BDRs for Developer Upsells

Why LinkedIn's Talent Connect Conference Worked

The Role of Marketing During an IPO

Why LinkedIn Built a Customer Advisory Board

How to Turn Developers into Brand Evangelists

Inside LinkedIn's Early Marketing Strategy

Links and References

Transcript

Never miss an episode.
Subscribe now.

Thanks for subscribing! We'll email you when we publish an episode.
Oops! Something went wrong while submitting the form.
Copyright © 2023 Dock Labs, Inc.All rights reserved.