How Dock consolidates your revenue tech stack (and saves you money)

Alex Kracov
February 9, 2023
February 8, 2024

This article will help you understand how the cost and functionality of Dock compare to other popular tools for revenue teams.

After researching the software market, we found seven categories where Dock provides value to customers: 

  1. Sales Enablement
  2. Digital Sales Rooms
  3. Customer Onboarding
  4. Sales Proposals
  5. Mutual Action Plans
  6. Client Portals

Added together, we call this suite of products a revenue enablement platform

The common through-line between these categories is customer collaboration. We're building Dock to help companies work with customers across their entire lifecycle—from the demo call to onboarding to renewal.

We're also building Dock to make it easier for cross-functional revenue teams to work with each other in the background.

Compared to the existing solutions in the market, it’s clear Dock helps companies consolidate their revenue stack and reduce costs.

Pricing comparison

Each of Dock’s product price points is more affordable than the competitive vendors in the category. Because Dock supports multiple use cases across revenue teams, our seat volume per account is higher than other vendors, and therefore we can provide more competitive per-user pricing.

Here’s as close as we can get to an apples-to-apples pricing comparison to other vendors:

Replacing all seven tool categories with Dock's $80 per user bundle saves at least $207 per user per month:

  • For 5 users, that’s $12,420 in savings per year
  • For 10 users, that’s $24,820 in savings per year

To be clear, you don’t need to replace all of the above categories to purchase Dock. Our modular pricing model makes it easy to only pay for the use cases you need.

For example, our Workspaces product replaces $200 per user’s worth of tools for only $49 per month.

Some comparison disclaimers

Today, Dock works best for startups and mid-sized companies—and mainly technology companies and service firms. 

We’re building for this segment because most software providers in this space focus on enterprise/Fortune 500 companies. We think there’s a huge opportunity to provide an all-in-one revenue enablement platform for startups and mid-market companies.

Keep this in mind as you read our market analysis of each category.

Before you dive into the details, we wanted to provide a few disclaimers:

  • We want you to buy Dock, so there’s obvious bias to this article. That said, we’ve done our best to give you our honest take, as we’ve spent the last few years studying this market. 
  • We’ve primarily used publicly available information on G2, Gartner, and vendor websites to prepare our market analysis.
  • Pricing analysis is a constantly evolving process. Unfortunately, vendors hide pricing on their websites and change prices all the time. We’ve done our best to find accurate pricing, but many vendors’ lack of pricing transparency makes this challenging. 
  • This article only focuses on cost saving. You can read more about Dock’s business impact here

The rest of the article will go category by category to explain how Dock compares to other options on the market.

Feel free to use the side navigation to jump ahead to the most relevant category.

1. Sales enablement software

Sales enablement software has historically supported the sales team with content and training.

Popular providers

The leading sales enablement vendors are Highspot, Seismic, and Showpad. These vendors all cater primarily to enterprise customers. 

Typical pricing

These providers charge between $35-$50+ per user per month. But they always require an annual contract and have high minimum spends. For example, Highspot has a 50-seat, and $30,000 minimum spend.

How Dock compares

Dock’s revenue content management system is $25 per user per month (with no requirement to lock in annually).

Our research found that most companies already have a learning management or knowledge management platform used across the company. It’s normally better for companies to consolidate these knowledge systems across the company rather than have a dedicated system just for sales.

So rather than focusing on sales training and coaching, Dock is focused on making it easier to share content with buyers or customers. 

  • Dock's Content Management platform allows revenue teams to create and share an organized library of customer-facing content.
  • Dock’s Workspaces allow teams to create templates for key customer segments or moments in the buyer’s journey. For example, when a prospect is at the decision stage, the sales rep can drop in their templated section that includes an ROI and a case study and then point them back to their Dock.

2. Digital sales room software

Digital sales room software helps sales teams enable buyer champions and organize content for buying teams. 

Digital sales rooms (DSRs) are an emerging category, so vendors have a wide range of features. Some vendors are focused on providing a place to host sales content, while others are focused on getting contracts signed (and look more like CPQ software). 

Popular providers

A few examples of vendors in this space are GetAccept, Allego, EnableUs, and DealHub. 

Typical pricing

Pricing ranges widely, but it’s typically around $50+ per user per month. 

How Dock compares

Digital sales rooms are one of the key use cases of Dock’s Workspace product, which costs $40 per user per month. 

Other DSRs are more static, hard-coded, one-size-fits-all workspaces that focus more on contract management, e-signatures, and deal desk use cases. We’ve found this to be overkill for mid-market companies.

Dock is quite different than other DSRs:

  • It’s more collaborative: Dock is the only DSR where buyers and sellers can work together on action plans, and clients don’t need an account to access a workspace.
  • It’s more flexible: Dock has a more flexible, modern editor that allows you to modify layouts, drop in modules, and make templates.
  • Dock supports embedded content: You can embed videos, forms, and other third-party tools.
Here's an example of a Dock workspace used as a digital sales room

3. Customer onboarding software

Customer onboarding software helps implementation teams onboard new customers by organizing all the tasks and documentation in one place. 

Popular providers

There are many providers in this space, including Rocketlane, GuideCX, OnRamp, and Arrows. 

Typical pricing

Pricing is all over the map in this category. Rocketlane charges on the low end at $49 per user per month. We’ve also seen much higher price points from companies like OnRamp at $199 per user, per month. These companies are forced to charge a high price point as implementation teams are typically small. 

How Dock compares

Customer onboarding is another key use case of Dock’s Workspace product, which costs $40 per user per month. 

Dock’s biggest differentiator from other onboarding tools is the connection between the sales and success processes.

All the information captured in a workspace during the sales process can be seamlessly handed over to Success, so they can know exactly where the customer stands.

Dock is also flexible at scale. Most other tools lock you into one onboarding format, but Dock’s drag-and-drop workspace editor lets you can embed any type of media content. You can also create onboarding templates and customize them to each new customer. 

Here's a Dock workspace used as an onboarding hub

4. Sales Proposal Software

Sales proposal software helps sales teams create a pricing quote and sign a deal with an e-signature. 

Popular providers

There are hundreds of sales proposal options available in the market today. Qwilr, Proposify, and Pandadoc are a few examples. 

Typical pricing

This market has a wide pricing range, but it’s typically between $19 to $49 per user per month.

How Dock compares

Dock’s Order Forms make it easy to create a sales proposal at $25 per user per month. 

After creating a pricing table in a workspace, you can turn it into a pricing proposal in a few clicks. And customers don't have to leave your workspace to sign your contract. Everything is contained in one place.

Dock lets you create signable pricing proposals in five quick steps.

5. Mutual Action Plan Software

Mutual action plans (MAPs) guide buyers through the sales process—highlighting key milestones and tasks to complete the deal or launch the product. 

Popular providers

Accord, Recapped, Buyer Assist, and Aligned are the more notable providers in this space. 

Typical pricing

Providers typically charge between $49 to $265 per user per month. A minimum spend and annual contracts generally are required. 

How Dock compares

Dock's mutual action plans are included with our Workspace product, which costs $40 per user per month.

Compared to the products above, Dock is a more sophisticated and robust mutual action plan tool. It's very flexible in terms of formatting and functionality:

  • As many project phases as you want
  • Custom task statuses
  • List or Kanban view
  • Action buttons (e.g., for meeting links or documents)
  • Embedded content

And with Dock, your mutual action plan sits within the broader context of a sales room that shows your product's value by sitting next to demo videos, training decks, and testimonials.

You can create mutual action plans in Dock as lists or kanban boards

6. Client Portal Software

Client portal software provides a destination for clients to access key documents, next steps, invoices, business reviews, and more. 

Popular providers

The client portal market has a wide variety of solutions designed for different industries, from freelancers to agencies to accounting firms. Each vendor has a unique feature set and caters to various groups—so it’s tough to compare apples to apples in this space.

Typical pricing

There’s a wide range of prices from $20 to $50+ per user per month. It really depends on who you’re evaluating in the market and how you think about this category. 

How Dock compares

Client portals are one of the key use cases for Dock’s Workspace product, which costs $40 per user per month.

The flexibility of Dock’s workspaces supports a broad range of use cases and portal designs—for sales through to onboarding and renewal. You can host to-do lists, deliverables, surveys, reports, or any other embeddable content.

Here's a Dock workspace used as a client portal

Concluding thoughts

Each of Dock’s products is priced favorably compared to alternative options—and these savings are magnified if you’re replacing multiple products.

Ultimately, we encourage you to do your own research and talk to vendors. We’re always open to hearing feedback on improving the pricing analysis we shared in this article. 

Thanks for considering Dock! 

If you have any questions about our service, you can book a demo with our sales team or reach out to

Alex Kracov

CEO and Co-Founder of Dock. Tweeting about marketing, SaaS, and startups. Previously the 3rd employee and VP of Marketing at Lattice.