Lenovo Partner Battlecard

What Makes it Great

• Rooted in real buying criteria: The card centers messaging around what IT buyers actually care about—performance, scalability, total cost of ownership—not vague feature lists.
• Competitive insights with nuance: Instead of generic “why we win” claims, the battlecard outlines where Lenovo competes best (e.g. price-performance, global support, flexible configs) and where partners should be prepared to navigate buyer skepticism (e.g. brand preference or legacy vendor lock-in).
• Modular messaging for multiple stakeholders: Partners get tailored value props depending on whether they’re talking to a CIO, IT admin, or procurement lead—making it easier to adjust messaging on the fly.
• Objection handling that’s quick and grounded: The battlecard includes responses to common objections like “We already use Dell” or “We’re concerned about integration,” and answers them without going into the weeds—just enough to keep the deal moving.
• Designed for real-world use: It’s short, visual, and clearly structured with sections like “Top Differentiators” and “When to Position Lenovo,” so partners can pull it up and use it during a live sales call.

🎯 Takeaway Tip

For hardware-focused battlecards, skip the spec sheets and focus on what matters to your partners’ buyers—total cost, deployment speed, and risk reduction. That’s what gets deals unstuck.