Netskope Partner Battlecard

What Makes it Great

• Frames security in business terms: The card helps partners move beyond technical features (CASB, SWG, ZTNA) and instead talk about business outcomes like reducing breach risk, supporting remote work, and cutting legacy infrastructure costs.
• Calls out competitive landmines: It provides clear guidance on how to position Netskope against vendors like Zscaler and Palo Alto, including talking points for common traps and areas where competitors tend to overpromise.
• Tailored by audience: Messaging is broken down for different buyer personas—CIO, CISO, and security architects—so partners can shift tone and emphasis depending on who they’re speaking to.
• Pre-loaded with objection handling: Objections like “Isn’t this just a CASB?” or “Do we need this if we use a firewall?” are answered with brief, confident, benefit-forward replies that don’t get too technical.
• Scannable under pressure: The layout is intuitive, with clear section headers and callouts. Partners don’t need to read the whole thing before a meeting—they can jump in and find what they need fast.

🎯 Takeaway Tip

When you're building security-focused battlecards, don't just list features—equip partners to tell a story that ties threat prevention and architecture choices to business priorities like agility, risk, and cost control.