Cisco Webex Battlecard

What Makes it Great

• Clear positioning language: The card gets straight to the point, outlining Cisco’s value in contrast to competitors in a way that’s easy for reps to internalize and repeat. It’s not just feature vs. feature—it’s framed around customer impact.
• Objection handling baked in: Each card includes common competitor talking points and gives reps sharp, direct counters they can use mid-call or in follow-up messaging.
• Role-relevant insights: It help sellers speak to technical buyers, economic buyers, and end users differently—tailoring the competitive advantages based on who they’re talking to.
• Simple, skimmable format: The layout avoids dense text blocks. Instead, it’s structured with bullets, bold headers, and quick-hit language to keep it usable in fast-paced deal environments.

🎯 Takeaway Tip

Build your battlecards around real conversations—start by interviewing your reps about what competitors are saying in the field, and reverse-engineer your messaging from there. Don’t just rely on product marketing assumptions.