Pipe17 Partner Battlecard

What Makes it Great

• Focused on pain points, not product specs: The card leads with real-world operational issues—like overselling inventory or delayed fulfillment—so partners can quickly zero in on where Pipe17 adds value.
• Built for non-technical sellers: The messaging avoids technical complexity and emphasizes what Pipe17 does rather than how it works, making it usable by partners who aren’t deep in eComm infrastructure.
• Ideal customer snapshot: It outlines clear fit criteria, including platform integrations (Shopify, Amazon, 3PLs) and operational red flags (manual order routing, growing SKU counts), so partners know exactly who to target.
• Quick rebuttals to common objections: Responses to objections like “We already use an ERP” or “We’re not ready for automation” are framed as short, confident replies—not long explanations.
• Easy to scan under pressure: The layout is clean and minimalist, with plenty of white space and bolded section headers. It’s clearly made to be used during a call, not just as a training doc.

🎯 Takeaway Tip

When building battlecards for partners, use plainspoken language and lead with business problems—not product architecture. Partners need to explain why it matters before they can explain how it works.