ATTO 360 Partner Battlecard

What Makes it Great

• Anchored in customer outcomes: Instead of listing specs, the card leads with business value—like reducing IT complexity, scaling hybrid environments, or improving data security—which helps partners connect technical capabilities to real problems.
• Competitor-specific language: Dell names names. The battlecard gives partners a clear view of how to position Dell vs. HPE, Cisco, or Lenovo, including where Dell wins and where to tread carefully.
• Buyer persona guidance: Messaging is broken out by buyer type—IT decision-maker vs. procurement vs. business unit leader—so partners can tailor their pitch without reinventing the wheel.
• Built for channel fluency: The tone and structure assume the reader isn’t a Dell expert. Everything is geared toward getting a partner to value prop quickly, not educating them on the full product portfolio.
• Visually prioritized info: Key points are highlighted with icons and bold headers—making it easier to grab what you need during a call without reading the whole document.

🎯 Takeaway Tip

When building partner-facing battlecards, don't assume channel reps know your full product story. Focus on making the value prop portable—something they can pick up and sell without deep training.