OnRamp Partner Battlecard

What Makes it Great

• Partner-friendly messaging: The card is written for third-party sellers—not internal reps—so it avoids jargon and gets straight to how partners should talk about the value of OnRamp in a buyer-friendly way.
• Clear ICP and triggers: It highlights the exact buyer personas (HR ops, IT leads) and common sales triggers (mergers, rapid hiring, high turnover), which helps partners qualify deals faster and with more confidence.
• Short talk tracks, not scripts: Instead of handing partners a wall of text, the battlecard offers short, repeatable phrases they can actually use live. Think “here’s what to say if someone asks about security” vs. a long paragraph they’ll never read.
• Competitive positioning without bashing: The battlecard addresses key differences between OnRamp and legacy onboarding tools (like homegrown systems or bloated HCMs), but does so in a way that’s honest and solution-focused—useful for keeping trust with skeptical buyers.
• Fast access format: It’s clean, PDF-based, and built for scanning—not a click-through slide deck or LMS module. Partners can reference it while talking to prospects, without breaking their flow.

🎯 Takeaway Tip

Design your partner battlecard like you’ll never be in the room—make every section usable by someone who doesn’t know your product inside-out and still needs to sound credible in front of a customer.