Video Production Proposal Template
Video Production Proposal Template
Use Dock's video production proposal template to share your proposals and impress clients.
Who this template is for
Video producers, agencies, and creative teams who want a clean, professional way to pitch their services and win more client work.
What this template is for
This template helps you build a proposal that goes beyond a PDF email attachment. It gives your clients a branded, interactive workspace that showcases your work, outlines your services, and sets clear expectations for timelines and deliverables. It’s perfect for creating a polished proposal that’s easy for clients to review, share, and say yes to.
How to use this template
- Start by creating a free account in Dock
- Create a new workspace and choose the video production proposal template
- Customize the content to match your services, pricing model, and brand style
- Save your changes as a new internal template for future reuse
- Spin up a personalized proposal workspace for each new client
- After your discovery call, share the workspace link with your client—explain that it’s their central hub for reviewing the proposal, watching your portfolio reels, and tracking next steps
- Keep referring back to the workspace throughout the sales process so your client always knows where to find the info they need
What’s in this template?
Overview
Use this first page to introduce your client to the project. Include links to relevant sections such as “our process,” “price proposal,” and “video samples.” Be sure to clearly state why your company is the right fit for this project and to introduce the customer team, too. Highlight the role each employee will play, alongside relevant links, such as email addresses and accessible calendars.
Process
Begin outlining your company’s process by approximating how long this project will take to complete. Be sure to include a checklist that runs through each to-do throughout the collaboration, including during pre-production and production. Also include behind-the-scenes samples to illustrate your company’s creative process.
Price Proposal
This section includes a table with a detailed pricing breakdown of all the costs associated with the products or services being offered. It includes information on the unit price, quantity, and direct costs for each item, as well as any fees, taxes, indirect costs, or other additional charges. Be sure to include terms such as contract length, billing start date, and payment terms.
Video Samples
Here, include examples from your company’s portfolio, split into sections such as “recent work“ and “success stories.”
Why use Dock’s Video Production Proposal Template?
Dock’s video production proposal template helps creative teams deliver proposals that feel more like polished pitch decks than static PDFs. Whether you're a solo filmmaker or part of a full-service videography agency, this template gives you a repeatable, professional way to present your services proposal—covering everything from video editing and production timelines to social media deliverables and client testimonials.
Unlike a traditional PDF or email attachment, Dock gives you a branded, interactive workspace where you can embed portfolio reels, pricing packages, project milestones, and even your team members’ bios—all in one place. It’s designed to help prospective clients quickly understand the full scope of your offering, whether you're pitching a one-off project or a long-term video marketing retainer. And because there’s no login or password required, your target audience can view and share your proposal with zero friction.
Dock’s flexible workspace editor is built for creative flexibility. You can drag in your latest work, update text for each target audience, embed forms for client feedback, or tailor the layout to match different types of video services—whether you're offering event videography, branded content, or short-form video for social media. Once you’ve dialed in your preferred structure, save it as a customizable template to use across future client proposals.
You’ll also get valuable engagement insights. Dock tracks what your clients are watching, reading, and clicking on—whether it’s your pricing table or a sample of your video editing work. You’ll know who’s sharing the workspace, how much time they’re spending in it, and when to follow up with the right message at the right time.
Create a better proposal experience for your clients
- Present your creative work in an interactive, visual-first format
- Keep all the proposal components—pricing, timelines, scope, and samples—in one spot
- Eliminate messy email threads and attachment overload
- Make it easy for stakeholders to review and share the proposal internally
Build once, reuse forever
- Save your ideal workspace as a template for future proposals
- Standardize your brand and messaging across proposals
- Easily update sections to reflect client-specific needs without starting from scratch
Keep your process consistent even as your team grows
Get insight into client interest
- See which sections of your proposal clients are actually engaging with
- Get notified when a client reopens the workspace or shares it with others
- Use engagement data to prioritize your follow-ups and improve proposal quality
- Identify deal blockers early based on what’s getting ignored
Related Templates
How do I use this template?
Sign up for Dock for free. From there, create a new workspace using the video production proposal template. Customize it for your services, save your version as a template, and reuse it for each new client.
Is this template free?
Yes. Dock is free to try for up to 50 workspaces. All paid plans include unlimited template usage and workspace creation.
Can I modify this template?
Absolutely. You can customize the template layout, content, embedded videos, pricing packages—whatever you need. Save your custom version to reuse later.
Can I personalize this template for every client?
Yes. You can duplicate the template and tailor each version to match a client’s needs, brand, and scope of work.
Can I share this template with my team?
Yes. You can keep templates private, share them with specific teammates, or make them available org-wide. Dock gives you control over template visibility and editing permissions.
What is a video production proposal template?
A video production proposal template is a reusable framework for pitching video services to clients. It usually includes project scope, pricing, timelines, previous work, and terms—all laid out in a structured format that’s easy for clients to review.
Dock’s template turns that framework into an interactive workspace that makes it easier to present your proposal, share supporting media, and get sign-off faster.
What should you include in a video production proposal template?
- Introduction and overview of your company
- Scope of work (types of video, length, style, platforms)
- Project timeline and milestones
- Pricing and deliverables
- Examples of past work (embedded reels or YouTube links)
- Terms and next steps
Dock makes this easy by giving you a workspace where you can embed all of the above.
When should you use a video production proposal template?
Use it after a discovery call, once you’ve confirmed project fit. It helps set expectations, align on scope and pricing, and gives the client a clear path to move forward.
Video production proposal best practices & tips
- Embed video samples directly in the workspace so clients don’t have to leave the platform
- Keep sections skimmable: use headings, bullet points, and visuals
- Include a project timeline and clear next steps
- Use Dock’s analytics to see when clients view the proposal, so you know when to follow up
Common video production proposal mistakes to avoid
- Sending a PDF with no context or branding
- Overloading the client with too much technical jargon
- Leaving out key info like revisions policy or ownership of raw footage
- Not tracking who views your proposal
How to share a video production proposal internally
Use Dock’s customizable internal templates to standardize your video project proposals. Whether you're a solo filmmaker or running a full video production company, you can maintain consistent formatting across your team—while still giving producers the flexibility to tailor each business proposal per client or post-production need. Dock helps ensure your team always sends out high-quality, on-brand proposals.
How to share a video production proposal with clients
After your discovery or kickoff call, share your Dock proposal link with your potential client. This becomes their central hub for reviewing your creative pitch, pricing table, cover letter, and embedded video samples. It’s easier for prospective clients to review, share with stakeholders, and compare to other case studies—all without juggling a PDF template or email chain.
Do I need a proposal template for video production?
If you’re regularly pitching new clients or projects, yes. A customizable video production proposal template saves time, keeps your messaging consistent, and helps you stand out as a professional. With Dock, you can reuse a single high-quality workspace for every video project—whether it’s a one-off shoot or a retainer package.
Can I embed video samples in the proposal?
Yes. Dock lets you embed YouTube, Vimeo, Loom, or MP4 files directly in your proposal workspace—ideal for showing off past work, reels, or case studies. It’s a better way to highlight your creative skills than sending a PDF with static screenshots. You can also upload videos to your content library in Dock and then add them to any workspace.
How do I get clients to actually read my proposal?
Don’t send a boring PDF template. With Dock, you create a dynamic, visual workspace where prospective clients can view your post-production process, scroll through your pricing table, and watch real video examples. You’ll also get engagement data to see who’s viewing what—so you can follow up at the right time.
What’s the difference between a video production quote and a proposal?
A quote just lists numbers. A project proposal outlines the full creative vision—what you’ll produce, how, when, and why. It typically includes scope, timeline, post-production workflow, pricing, and examples. Dock helps you combine all of that into one high-quality business proposal that’s easy for clients to understand and share.
Can I include a contract or sign-off form in the proposal?
Yes. You can use Dock’s native order forms, embed third-party forms like Docusign, or link out to your contract for digital sign-off. Most video production companies include a cover letter, creative scope, pricing table, and a sign-off section—all in one Dock workspace. That way, clients can review and approve everything in a single place.
Can clients leave comments or ask questions in the workspace?
Dock has its own chat feature and ability to comment, but you can also embed a contact form, Calendly link, or feedback survey directly in the proposal. This makes it easy for a potential client to ask questions, request revisions, or schedule follow-ups—without sending a separate email.
Can I use this for retainer or ongoing video work?
Yes. Filmmakers and agencies can use Dock to propose monthly content packages or ongoing video production support. You can duplicate a proposal for each new cycle, link to shared drives or post-production resources, and adjust the pricing table and deliverables as needed. Additionally, seamlessly transition Dock into your own client portal to manage ongoing projects.
How does this help me close more deals?
Dock gives you a professional, centralized workspace that simplifies the buying process. You’re not just sending over a PDF—you’re giving your prospective client a branded, interactive proposal they can explore and share. And because Dock tracks engagement, you’ll know when they open the workspace, who’s involved, and what content is driving interest.
All rights reserved.
