How to message your product on your website

All salespeople know that outcome-based messaging is what sells products -- but does it belong on your website?Peep Laja, B2B message testing expert & Founder of Wynter, explains why it's so important to include the details of your product on your website (not just your outcomes).

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How to message your product on your website

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Episode Summary

All salespeople know that outcome-based messaging is what sells products -- but does it belong on your website?Peep Laja, B2B message testing expert & Founder of Wynter, explains why it's so important to include the details of your product on your website (not just your outcomes).

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