Addigy Partner Battlecard

What Makes it Great

• Clear ideal customer snapshot: The card gives a sharp definition of Addigy’s sweet spot—IT teams managing 50+ Apple devices, often in mixed environments—helping partners qualify opportunities fast.
• Positioned against inertia, not just competitors: Rather than just comparing Addigy to other MDMs, it arms partners with messaging to displace manual processes or “do nothing” mindsets, which are common in SMB/education IT.
• Highlights Apple-native strengths: Partners get specific language around what makes Addigy different—real-time device management, multi-tenant support, and zero-touch deployment—all mapped to Apple-specific needs.
• Simple language for non-technical reps: The messaging avoids overengineering. It's written so a partner who doesn’t live in Apple IT can still sound credible in conversations with IT leads and procurement.
• Battle-ready layout: The content is broken into scannable chunks (key value props, target use cases, top objections), so partners can use it in live calls—not just as a pre-read.

🎯 Takeaway Tip

If you're enabling channel reps who don’t specialize in your product category, your battlecard should function more like a "starter pack" than a technical spec sheet—focus on how to spot a deal, start a conversation, and stay out of the weeds.