Agentforce Partner Guidebook

What Makes it Great

• Aligns product capabilities with partner services: The asset clearly maps Salesforce’s features to partner-delivered services like implementation, customization, and ongoing support—making it easier for partners to pitch full-stack solutions.
• Industry-specific positioning: Messaging is broken down by vertical (e.g. healthcare, financial services, manufacturing), giving partners ready-made language to tie Salesforce’s value to sector-specific pain points.
• Clear co-sell and margin messaging: It doesn’t just describe Salesforce’s product—it shows how partners make money, highlighting margin opportunities, sales support, and access to shared customers.
• Handles objections at the partner level: Anticipates concerns like “Is Salesforce too enterprise for my clients?” or “Will Salesforce compete with me?” and provides calm, confident responses to address those head-on.
• Clean, modular format: Content is laid out in scannable blocks—value prop, ICP, partner benefits, sales motion—ideal for live trainings or quick-read reference in a partner kickoff.

🎯 Takeaway Tip

Include clear revenue paths for the partner—not just technical enablement. Salesforce’s asset works because it answers the partner’s #1 question: How do I build a profitable business around this?