AWS Battlecard

What Makes it Great

• Solves a Clear Problem: Helps AWS reps confidently handle competitive pressure by offering direct comparisons and messaging that neutralize common objections.
• Practical for Any Stakeholder: Includes tailored points for both technical buyers (e.g., security, architecture) and business stakeholders (e.g., pricing, ROI).
• Encourages Action: Goes beyond product features by tying AWS strengths to specific business outcomes, pushing the conversation forward.
• Quick and Straightforward: Structured for usability—bullets, bold text, and clear sections make it easy to scan during or right before a call.
• Pre-Empts Buyer Doubts: Anticipates typical competitive objections and arms reps with sharp, confident responses to keep the deal on track.

🎯 Takeaway Tip

Design your battlecard for speed. Focus on buyer concerns, use plain language, and make sure any rep can find what they need in under 10 seconds—especially under pressure.