Intuitive Battlecard

What Makes it Great

• Solves a Clear Problem: Gives reps a way to address both clinical and business concerns—showing how Intuitive improves surgical precision while also making a financial case for investment.
• Practical for Any Stakeholder: Includes talking points for surgeons (usability, training), hospital execs (ROI, patient outcomes), and supply chain leaders (support, reliability).
• Encourages Action: Highlights how hospitals already using da Vinci are seeing better outcomes and higher procedure volume—making it easier for buyers to justify the cost.
• Quick and Straightforward: Uses a clean layout with side-by-side comparisons and bolded proof points, so reps don’t have to dig for answers during a meeting.
• Pre-Empts Buyer Doubts: Tackles common pushback like “Is this worth the investment?” or “Will surgeons actually use it?” with short, evidence-backed responses.

🎯 Takeaway Tip

Include a stat or quote that shows how fast surgeons get up to speed with the system—like “Most surgeons become proficient after 10–15 procedures.” It helps ease concerns about adoption and training time.