Motorola Cybersecurity Assessment Battlecard

What Makes it Great

• Solves a Clear Problem: Makes it easier for reps to handle the “Why pay more?” question by showing how Motorola’s gear performs in critical environments.
• Practical for Any Stakeholder: Speaks to both the people using the tech (like IT and operations teams) and those signing off on the budget—covering specs, service, and ROI.
• Encourages Action: Positions Motorola as the safe, proven choice when failure isn’t an option—helpful in industries like public safety, transportation, or utilities.
• Quick and Straightforward: Uses side-by-side comparisons, bolded advantages, and short bullet points—easy for reps to scan during a call.
• Pre-Empts Buyer Doubts: Tackles pricing objections and concerns about newer competitors with points on durability, customer support, and deployment history.

🎯 Takeaway Tip

Add a short section that calls out how long your product has been used in the field—and by who. Reps can use that proof point fast when a buyer asks, “Why should we trust this over a cheaper option?”